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The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. As Anahi noticed graffiti artists tagging in the neighborhood, the idea hit her: why not invite these neighbors to use the Sullair wall as a canvas ? The payoff?

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Three Overlooked Ways to Improve SEO Results

Webbiquity

On-page optimization (content, headings, meta tags). Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight.

SEO 100
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. Post on Google Buzz. Share this on FriendFeed. Tweet This!

PR 100
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PR needs to Focus on Conversations

Buzz Marketing for Technology

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Post on Google Buzz.

PR 100
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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

All white papers should be promoted via online press release distribution services. This is an ideal method to generate back links and create buzz about your paper. Related Posts: Permission Marketing Drives White Paper Relevance Public Relations Remarketing Advertising Strategies with Google Analytics.

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Marketers are constantly reminded that more leads are needed.now! We all want our ROI, and we want it now! So whos to blame? The soution?"

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. It's also been embraced by the Council of Public Relations Firms.