Integrating Social Leads into the Demand Generation Funnel
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Why aren’t more B2B companies making the same investment in organic social media? . (DK) HS) What’s the potential payoff from integrating social media into the demand gen mix? (DK)
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