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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Why aren’t more B2B companies making the same investment in organic social media? . (DK) HS) What’s the potential payoff from integrating social media into the demand gen mix? (DK)

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Provide mobile view versions for all emails. Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

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7 Terrific Ways to Use Social Media for Instant Feedback

Hubspot

We looked back on all the creative ways we've used social media over the years to problem solve and help us meet our marketing and business goals, and some of them have proved to be really helpful. Here are some of the ways you can leverage social networks beyond your typical posts and updates. Collect Product Feedback.

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Would You Try It With a Fox?

Convince & Convert

>> Would You Try It With a Fox [link] [link] jeff_molander They're saying no because “social media&# itself is a juvenile term being used to describe what is, thus far, a novelty in every sense. Social media has never been driven by function and purpose. It's mostly based on buzz and mass popularity.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)