MLT Creative

APRIL 13, 2012

They built influence, personal power on the web. This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Marketing Insider Group

AUGUST 27, 2019

Before the digital age of content marketing, event planners had to rely on flyers, TV and radio commercials, and word of mouth to market their events. Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. Teaser Campaigns. Image source: [link]. Encourage User-generated Content.

Planning 100

Planning Content Marketing Generation Content 100

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Heidi’s writing is personal, relatable, and informative. He posts mostly on Youtube paid ads and relevant business strategies. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Adobe Experience Cloud Blog

AUGUST 21, 2014

You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). The Rundown: A slightly edgier take on your typical marketing blog, Social Mouths covers blogging, social media, web traffic, content marketing, conversion and email marketing. Check it Out: Social Mouths. We Are Social. Socially Sorted.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. But, it's not all conversational. Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Post it to your Facebook page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? You can also try it for free.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds. Tiene sangre de troll.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Optinmonster

FEBRUARY 27, 2024

You can combine Exit-Intent® with OptinMonster’s Page-Level Targeting to create highly targeted campaigns personalized to your site visitors’ interests. For instance, Facebook Messenger marketing helps you deliver personalized content, offer round-the-clock customer support, and generate leads on autopilot.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Single Grain

JANUARY 22, 2024

Niche markets, though smaller, are less saturated and allow for a more personalized approach to your customers. Word-of-Mouth and Referral Programs: Encouraging word-of-mouth through exceptional customer service and creating referral programs can be a highly effective and low-cost marketing strategy.

Budget Programs 52

Budget Programs Advertising Agencies Word of Mouth Lead Ranking 52

Sprout Social

OCTOBER 4, 2022

Because some of the best advocates for your brand aren’t paid creators or influencers; they’re the people you see, in person or virtually, every day. Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag).

Paid Content 83

Paid Content Budget Programs Brand Identity Branding 83

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Hubspot

MARCH 1, 2012

Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. You can't monitor word-of-mouth, but you sure can monitor word-of-tweet! The advertisement was posed as a challenge by Mustafa, and later hosted on YouTube.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

BuzzSumo

FEBRUARY 24, 2021

Blog : if you have a personal or company blog, use curation to produce blog posts. Video : Using platforms like YouTube or Vimeo, you can produce videos of curated content. For example, let’s say you com across five different articles that talk about how to create social media buzz. Try it; it really works.

Curation 145

Curation Content Distribution Trends 145

Single Grain

SEPTEMBER 23, 2019

If you are inviting guests on your show, then prepare a set of questions ahead of time when you are doing your research on this person so that you never have to resort to “So…what's your favorite Starbucks drink?” 7) Use Word-of-Mouth Advertising. This will give you more confidence. She Podcasts.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Hubspot

NOVEMBER 7, 2016

Use your rebrand as a way to create buzz within your industry. So how does the tech giant manage to generate buzz about yet another new iPhone, even now? Maybe yours is Simon Sinek explaining the golden circle , or my personal favorite, Susan Cain speaking on the power of introverts. 2) LaCroix. Source: Apple.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

Lake One

MAY 7, 2019

Historically, construction and engineering companies have been known to heavily utilize one-way advertising including TV and radio ads and billboards, as well as offline face-to-face interactions and word of mouth. Views of branded video content increased 99% on YouTube and 258% on Facebook between 2016 and 2017.

Social Media 40

Social Media Paid Search Agency Social Marketing Advertising Agencies 40

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

ClearVoice

JULY 12, 2022

In ABM, the sales team gives input on who they want to sell to, and the marketing team creates personalized assets that speak directly to this audience. While assets may need personalization to be truly effective, not all elements need revamping. Provides measurable outcomes and data. Attract the right client. Measure and optimize.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

AUGUST 28, 2012

How much buzz do I have vs. competition/trend? • Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community. by Biznology.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

MAY 19, 2010

He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. In other words, if you have difficulty with the written word, there is always video and audio — but you should find out if and where your market consumes audio or video.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Single Grain

NOVEMBER 25, 2019

Not only was the one-and-a-half-minute ad that year's most-viewed video ad on YouTube with 50 million views , but it won USA Today's 30th Ad Meter award. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Convince & Convert

FEBRUARY 9, 2010

Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc. You know, kind of like “We are really not a transparent company, but we play one on YouTube.&#

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting. Great post!

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Single Grain

OCTOBER 25, 2022

Well, it’s not just a product review, it’s a personal recommendation (despite that you may be getting the recommendation by someone you don’t actually know). Their YouTube channel has over 837K subscribers to date, which shows the power of cultivating a community. What makes UGC so powerful and influential?

User-Generated Content 94

User-Generated Content Paid Content Marketing & Strategy Generation 94

Hubspot

OCTOBER 28, 2019

The video is no longer on YouTube or embeddable, but you can watch it here. One person sadly looks up the camera and says, "So I can never eat this again?" But at a higher level, this campaign does show how marketers can get creative with ambush marketing to cause a buzz that gains attention from a wide range of audiences.

Paid Content 57

Paid Content Campaigns Planning Paid Search Agency 57