Buzz Gartner Promotion Trends 
Martech
NOVEMBER 15, 2023
Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Consumers are looking to spend, and it’s not too late for marketers to act.
Salesforce Marketing Cloud
DECEMBER 12, 2022
During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. Trending Articles. 6 min read. 6 min read.
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KoMarketing Associates
MAY 16, 2013
The company’s Midsize Businesses page has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. HP is really effective at how it promotes events on its Facebook page. Facebook Page : https://www.facebook.com/Gartner.
Envy
FEBRUARY 20, 2018
Check out Dr. Kaku’s entertaining talk about how to predict trends affecting business, commerce, and finance here. Gartner Security And Risk Management Summit. As the name implies Gartner are the hosts of this show which they use to impart their research on issues relating to information and cybersecurity. Infosec World.
Directive Agency
FEBRUARY 22, 2019
This trend isn’t changing anytime soon. Utilizing PPC campaigns to promote to these customer databases gives you a massive advantage when trying to maintain business or increase customer lifetime value (LTV). Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2 2012 – 2014 Average CPC).
The ROI Guy
OCTOBER 22, 2010
In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions. Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions.
Content4Demand
APRIL 18, 2019
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. And targeted email lists let you speak directly with customers about news, events and promotions. B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth: Gartner. Double Up on Data.
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