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The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant

Sales Intelligence View

We are excited that we were included for the second year running to the Gartner Research Magic Quadrant for Social CRM. This is only the second time that Gartner Research has addressed the growing market of Social CRM (sCRM). In the report’s introduction, Gartner analysts mandate measurable benefits of any social CRM vendor included in the Magic Quadrant. Tweet.

Are you CIO Worthy?

The ROI Guy

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. According to a poll of 1,300 organizations as reported by Linda Tucci (TechTarget) from Gartner Symposium/ITxpo this past month, a total of 13.5% of total IT time is spent on vendor management and procurement. Your executives need that time — and vendors are consuming that time,” Gartner analyst William Snyder said.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

His account boasts little to no self-promotional material, and instead acts as a hub of content for all things sales and marketing related. 2. As the author of 13 books, including the recent The Art of Social Media , Kawasaki is best known for the role he played in Apple’s revolution, his active social media presence, and his legendary keynotes at Apple, Nike, Gartner, Audi, Google, et al.

10 of the Best B2B Facebook Pages

KoMarketing Associates

The company’s  Midsize Businesses page  has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. Featuring several interviews with big data experts and promoting related blog posts, HP does a fantastic job of making visitors believe their company needs a big data solution. Gartner.

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

In fact, Gartner predicts that virtual reality marketing is positioned at a vital transition point, at the beginning of the growth cycle. Create exciting experiences for your B2B customers that promote engagement through VR. It helps generate excitement and buzz around your products, and the cooler it is, the more it will get shared. 5. For marketers, this is the holy grail.

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

Friday, August 20, 2010 Basic Content Marketing Trumps Social Media and Blogs Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. Do White Papers Still Engage?

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

His account boasts little to no self-promotional material, and instead acts as a hub of content for all things sales and marketing related. 2. As the author of 13 books, including the recent The Art of Social Media , Kawasaki is best known for the role he played in Apple’s revolution, his active social media presence, and his legendary keynotes at Apple, Nike, Gartner, Audi, Google, et al.

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.

Tom Pisello

Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Frugalnomics in Full Effect: Forrester and Gartner. trillion in 2011 and climb to $2.8

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Content Marketing and the Forgotten Sales Professional

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% in 2010, essentially flat in 2010. The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys.

Winning the Social Media Popularity Contest

Tom Pisello

As social media grows in use, promotional power and business value, the most popular companies will have a distinct competitive advantage in revenue generation, marketing efficiency and return on marketing. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.

Tom Pisello

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. Gartner has a slightly more optimistic outlook, predicting a 4.1% Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: CFO is Now Top IT Decision Maker, making.

Tom Pisello

The 2010 Gartner / FERF technology study received 482 responses to approximately 50 questions that covered senior finance managers views of technology. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but. true value partner.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

• Tier 2: Campaigns – Users won’t know that the content exists without campaigns, a promotional “push&# of messages via the social media channels. This includes promoting and participating in collaborative discussions and engaging users in collaborative product reviews, shared designs and innovation. Frugalnomics in Full Effect: Forrester and Gartner.

Pricing B2B Solutions with Customer ROI

Tom Pisello

At Alinean, and previously with Gartner and Interpose, have been working with vendors on creating ROI tools for use in engaging customers for the past 9 years, and from this experience, can say that many B2B solutions are not priced correctly because an ROI analysis is not done prior to setting price. Frugalnomics in Full Effect: Forrester and Gartner. Good article.

IT recovery full speed ahead. IT vendors, are you ready?

Tom Pisello

SearchCIOs latest survey on IT budgets and spending priorities confirms reports from Forrester, Gartner and other analysts, that the IT spending recovery in 2010 is upon us. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but.

ROI 1

Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.

Tom Pisello

Saturday, August 07, 2010 Comparing and Selecting Solutions Using TCO Analysis "TCO is defined as the total cost of procuring, using, managing and disposing of an asset over its useful life.&# – Bill Kirwin - the Father of TCO, Gartner Total Cost of Ownership (TCO) refers to a useful accounting system to tally all of the costs associated with a given asset over its entire useful life.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Analysts such as Forrester and Gartner are highlighting “consumerization&# of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization&# change, making content marketing and interactive decision support tools more important than ever before. Frugalnomics in Full Effect: Forrester and Gartner. Death of a Salesman?

HP Launches Networking ROI Campaign with Alinean Tools

Tom Pisello

Monday, April 19, 2010 HP Launches Networking ROI Campaign with Alinean Tools To drive more and higher qualified leads, HP Procurve and Carolina Advanced Digital, an HP partner, have launched a campaign and microsite to promote the ROI of its solutions. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Do White Papers Still Engage?

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

Tom Pisello

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , CIO Insight , Frugalnomics , IT Budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Thomas Pisello Orlando, Florida, United States Tom Pisello has built his 25-year career helping companies to get more business value from their IT and business investments.

Trend Micro Risk and Compliance Assessment tool (powered by Alinean)

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

SaaS Solutions Becoming the Standard for Marketing Solutions

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Accelerate Slow Sales Cycles with More Sales Enablement Investments?

Tom Pisello

Joe Galvin, an ex-colleague at Gartner and VP and Research Director with SiriusDecisions, a leading research consultancy in the sales and marketing space, said sales enablement and knowledge management “have now become required components&# of a sales and marketing technology infrastructure. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

SnapApp

Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness. Creative Video : Fun, light, airy, entertaining, or even random, a creative video gives more value in entertainment than in any directly promotional manner. The  2013 Budweiser Clydesdale Super Bowl ad  is a perfect example given how it generated exposure via emotion verses promotion. Externally, research firms like  Aberdeen ,  Gartner , and  Forrester  can even generate revenue via white papers. March Madness is hitting SnapApp.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

Tom Pisello

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Do White Papers Still Engage?

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Unfortunately, marketers do this all the time with promotions that talk up product features and functions, but do little to prove benefits and value. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but. They do if they are.

Is Marketing Too Busy? The Forgotten Sales Professional

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.

Tom Pisello

Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner.

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

“ According to Peter Sondergaard, SVP at Gartner, consumerization is a significant trend that will affect enterprise IT purchasing this decade and beyond. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.

Tom Pisello: The ROI Guy: VDI can save you big! Don't count the.

Tom Pisello

Created by my friend Bill Kirwin at Gartner in 1989, it has been used since to great effect to help buyers make economic decisions for key IT solutions. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but. They do if they are.

B2B Companies are Really Content Companies, But is Content.

Tom Pisello

Simple profile information such as industry, location and size can be used to promote relevant case studies. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but. How important is content marketing becoming to B2B marketers?

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

Tom Pisello

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Frugalnomics , NPV Savings , Pisello , ROI Analysis 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Thomas Pisello Orlando, Florida, United States Tom Pisello has built his 25-year career helping companies to get more business value from their IT and business investments.

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

Tier 3: Out-Bound & In-Bound Marketing Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising, promotion, public relations and sales. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner.