According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner. MORE >>

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. Gartner has a slightly more optimistic outlook, predicting a 4.1% Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Frugalnomics in Full Effect: Forrester and Gartner. Think Again. MORE >>

Saturday, August 07, 2010 Comparing and Selecting Solutions Using TCO Analysis "TCO is defined as the total cost of procuring, using, managing and disposing of an asset over its useful life.&# – Bill Kirwin - the Father of TCO, Gartner Total Cost of Ownership (TCO) refers to a useful accounting system to tally all of the costs associated with a given asset over its entire useful life. TCO was born in the late 1980s by Bill Kirwin of Gartner, used to initially compare the costs of mainframe / minicomputers with PCs and networks. How Do You Get Started in Content Marketing? MORE >>

• Tier 2: Campaigns – Users won’t know that the content exists without campaigns, a promotional “push&# of messages via the social media channels. This includes promoting and participating in collaborative discussions and engaging users in collaborative product reviews, shared designs and innovation. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Frugalnomics in Full Effect: Forrester and Gartner. Gartner reduces IT Spending Outlook for 2010, but. Do White Papers Still Engage? MORE >>

The company’s  Midsize Businesses page  has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. Featuring several interviews with big data experts and promoting related blog posts, HP does a fantastic job of making visitors believe their company needs a big data solution. HP is really effective at how it promotes events on its Facebook page. The company even does some cross-promotion with other social outlets, including its YouTube channel. Gartner. Enjoy! MORE >>