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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

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Google Cookie Cutting: How You Can Prepare

BenchmarkONE

When Firefox and Safari blocked third-party cookies , their move didn’t cause a buzz. By using this information, marketers can build robust user profiles of their customers – which they then use to send targeted ads. A CRM tool such as BenchmarkONE helps you keep up with changes to maintain an accurate lead profile. .

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5 B2B Social Media Success Stories

Adobe Experience Cloud Blog

The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Forrester Research is another shining star in the world of B2B social media, which seems natural since part of its business is to follow the latest social media trends and predict the growth of the social web.

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Pump Up Your Video Marketing ROI

Content Standard

As covered by Convince & Convert , a Forrester report determined that the shotgunning approach to video delivery offered by these types of platforms fails to deliver video content dynamically through the buyer’s journey. The easy, and often deceptive, metric people look at when measuring ROI is total views.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

There is a lot of buzz around machine learning and artificial intelligence. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors?

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Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Frugalnomics in Full Effect: Forrester and Gartner.

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