Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

Adobe Experience Cloud Blog

AUGUST 12, 2011

It is essential to engage your target audience early and through the right channels (hint: social media), then continue to engage them and create buzz leading up to the event. This will keep the event top-of-mind for registrants. Happy Xchanging!

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

markempa

OCTOBER 6, 2006

There is also some excellent information on writing titles and some great ideas about how to market the finished white paper. Check out a sample chapter from Michaels new book at [link]. I appreciate the practical steps that are outlined in the book, such as Michaels 10-step process to creating white papers.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. You will see brands giving out free samples and souvenirs as they host celebrity guests, hold contests, and offer sweepstakes. Talking the Talk Leads to Engagement Marketing. billion in 2012.

Activities 132

Activities Brand Identity Branding Ideal Customer Profiles 132

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Webbiquity

FEBRUARY 26, 2019

Spending on posting and tools for social media monitoring and management becomes a smaller part of the budget as firms grow, since larger firms are able to generate more social buzz through their employees, customers, and industry influencers. Still, 10% seems like a lot of marketers who may be challenged to justify their marketing spend.

Allocation 230

Allocation Marketing Budget Planning SEM 230

Vidyard

FEBRUARY 2, 2021

Sample Research Questions 3.2 Sample Video Production Timeline 1.8 Video Marketing Distribution Channels to Consider Include: 1.9 Video metrics you should track for each video marketing campaign you release: 1. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Email Marketing for Startups 3.5

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65