markempa

JUNE 7, 2005

The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

OCTOBER 6, 2006

There is also some excellent information on writing titles and some great ideas about how to market the finished white paper. Check out a sample chapter from Michaels new book at [link]. I appreciate the practical steps that are outlined in the book, such as Michaels 10-step process to creating white papers.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120