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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

The objective of the standard sales funnel is simple: guide prospects from the top of the funnel to the bottom, as efficiently as possible. Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter. Why is the sales funnel outdated? The Sales Flywheel.

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Out With the Funnel, in With the Flywheel: The Modern Buyer’s Journey

Zoominfo

The objective of the standard sales funnel is simple: guide prospects from the top of the funnel to the bottom, as efficiently as possible. Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter. Why is the Sales Funnel Outdated?

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Top Three Signs You Need a Better Lead Gen Plan

PureB2B

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. From business development representatives to account executives, everyone does their part to ensure a high-performing, successful sales team. Rising Costs, Increased Spend.

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Seven tips to improve customer acquisition and retention

ClickZ

Strong retention can also lead to what still stands tall as one of the most valuable marketing tools around, even in this digital age: word of mouth. Delivering best-in-class retention services might keep your base steady, but the same kind of efficiency with acquisition could see your numbers increase by an almost limitless amount.

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2022 Predictions: E-commerce everywhere

Martech

Social media platforms have long been sources of valuable word-of-mouth buzz for brands and products. In doing so, they’ll build a deeper relationship with customers in 2022 while increasing efficiencies in their marketing budgets. Social commerce will diversify.