Convince & Convert

JULY 31, 2012

Is word of mouth positive or negative? Are there public partnerships that help distribute their offerings? Set up a search for them in your Twitter stream so you can see what their customers are saying about them…and how they’re responding (if at all). Why does or doesn’t it work? What are the price points?

Word of Mouth 115

Word of Mouth Social Media Broadcasting Pricing 115

Hubspot

JUNE 8, 2010

Today, we are going to focus on one platform that is at the top of most B2B marketers' lists: Twitter. How to Generate B2B Leads With Twitter Generating leads using Twitter is really about leveraging a community of people interested in your knowledge to share your information to new people unfamiliar with your business and expertise.

Lead Generation 28

Lead Generation Twitter Generation Leads 28

Convince & Convert

JULY 26, 2010

Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. It’s not just distribution, it’s self publishing.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.&#

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

MAY 24, 2017

These types of media are not only controlled in terms of production, they're also controlled in terms of distribution, because much of it is "gated". Simply put, this refers to the media exposure earned by your brand through word-of-mouth. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

JULY 20, 2010

This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex. prepare TV review content about HDTVs for twitter and blog comment distribution). Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Hubspot

DECEMBER 19, 2016

Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. The strategy behind this interesting distribution method? A Unique Distribution Strategy. Why Are Spectacles Such a Big Deal? The larger lesson for marketers here?

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Hinge Marketing

MARCH 14, 2016

In traditional services marketing, a firm goes out into the world and steadily builds awareness and trust —through networking, public speaking and word of mouth referrals. At Hinge, we freely distribute our research studies, which is arguably the most valuable content we produce. Traditional Marketing 101. Social media.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

SEPTEMBER 22, 2015

However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that "cloud-based software accounts for no more than 15 percent of the value of the total software market," but this distribution is quickly changing, according to Altos Ventures. 2) Product marketing.

Startups 28

Startups Marketing Strategy Marketing & Strategy Lead Ranking 28

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False. It’s not hard, it’s complicated. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

BuzzSumo

FEBRUARY 24, 2021

In this article, we will be covering: Ways to distribute curated content. Ways to Distribute Curated Content. The primary distribution channels, by order of difficulty, are: Social Networks : This is probably the easiest way to distribute content. Types of content curation. How to find content to curate.

Curation 145

Curation Content Distribution Trends 145

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? What’s the hot new trend in social media that we can bring to our clients? What do you think?

PR 161

PR Social Media Paid Content Media 161

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. The distribution is essentially a reflection of human behaviors. Word of Mouth. I think this is the wrong goal.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. Linked from Twitter. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. I wish more twitter users understood this. I wish more twitter users understood this. Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. But this distribution surprised me. Of the top 10 posts, only number 4 and number 10 are semi-recent.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Single Grain

JULY 19, 2019

Twitter has 330 million users. The International House of Pancakes decided to become the International House of Burgers for a short while in the summer of 2018: IHOP leveraged Twitter to announce a temporary name change to “IHOb” by asking its followers to guess what the letter “b” stood for. YouTube has 1.9 billion users.

Social Media 106

Social Media Media Top of Funnel Banners 106

Hubspot

AUGUST 21, 2023

Distribution: Through what mediums will you sell the product or service? Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Content will be shared on Facebook, Twitter, LinkedIn, and in weekly newsletter. What are the pain points and frustrations that you can alleviate?

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you? The founders leave.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Hinge Marketing

SEPTEMBER 25, 2019

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. We do so to generate valuable buzz and inbound links. Social media.

Marketing & Strategy 98

Marketing & Strategy Webinar Metrics Marketing Strategy B2B Marketing 98

Convince & Convert

JUNE 3, 2010

We can now recognize this as the turning point where we saw web services evolve past the late 90′s/early Noughties era of destination portals to actually burrowing into, and gradually supplanting, the very infrastructure of the internet, as Twitter has done (credit Jeremiah Owyang for the sooth-saying on this one). How can I help you?

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Webbiquity

AUGUST 28, 2012

He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How much buzz do I have vs. competition/trend? • He or she usually amplifies messages”). ” Don’t be one of those brands.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Buzz Marketing for Technology

JUNE 27, 2008

Top Coder uses a competition approach to leverage is distributed network of over 50,000 developers to create software for its enterprise clients. Commuter Feed Uses Twitter for Localized Traffic Reports. Programming. Crowdsourcing , Features , Trends. and tagged with. crowdsourcing. Related Entries. IdeaScale - Crowdsourcing R&D.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Tomorrow People

SEPTEMBER 24, 2020

At a similar time, its US Twitter channel was issuing strong messages supporting the Black Lives Matter (BLM) movement, illustrating how white supremacy must be dismantled. Meanwhile attention – the sum of positive or negative buzz – increased by 19.3 Furthermore, word of mouth exposure also increased by 13.3

Brand Identity 156

Brand Identity Branding Amazon Paid Search Agency 156

seo.co

DECEMBER 8, 2020

Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. Social media buzz. The brand mentions, inbound links, and social buzz this would generate could be valuable for your business. Media exposure.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

LeadSquared

APRIL 14, 2016

What in your opinion is the best use for each platform (Facebook, Twitter)? How to identify the correct content distribution channel? If money is probably not a concern in distribution, then you should do both. The way to distribute your budget is to first understand what your high-level goals.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 23, 2010

link] Russ Henneberry I find myself simply shifting the way I communicate to social media channels — rather than communicating through email, I have several people (even clients) that we have found a perfectly comfortable conversation medium through Twitter.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148