Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Post on Google Buzz. Share this on LinkedIn.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Buzz Marketing for Technology

JULY 21, 2010

Share this on Linkedin. Tags: Lead Generation Lead Nurturing. Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? No related posts.

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

JULY 28, 2010

Share this on Linkedin. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Post on Google Buzz. Share this on LinkedIn. Social Events (e.g., Amen!). .&# Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Post on Google Buzz. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Buzz Marketing for Technology

MAY 4, 2010

Share this on Linkedin. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Right now we can barely imagine the possibilities of this medium but the promise could really revolutionize the Page advertisement which is long overdue for some innovation. Tweet This!

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JUNE 9, 2010

Share this on Linkedin. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

JULY 14, 2010

Share this on Linkedin. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? No related posts.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JANUARY 19, 2010

Share this on Linkedin. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

JANUARY 14, 2010

Share this on Linkedin. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Webbiquity

AUGUST 18, 2010

This teamwork is more challenging and rewarding for both the marketing and sales teams that simple mass lead generation and follow up. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

JUNE 30, 2010

Share this on Linkedin. Tags: Customer Customer Experience Customer Support Lead Generation Support. The role of the B2B Marketer has changed over the last 10 years but what hasn’t is the need to be sure you are retaining those customers your sales team fought hard to land from your acquisition efforts. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

MAY 6, 2010

Share this on Linkedin. When you think of lead nurturing platforms you typically think. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Now that’s the future of contextual advertising! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Share this on Linkedin. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

MARCH 16, 2010

Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Share this on Linkedin. Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

APRIL 6, 2010

The rich interactions we are having on this platform is starting to make sense and as marketers start to really engage in advertising and events and adopting new features as they roll out – there will be a real need for collecting the data to create a rich profile that becomes the basis for lead nurturing on Facebook. Share this on Linkedin.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

FEBRUARY 2, 2011

lead generation content is often promoted differently than thought-leadership content). Post on Google Buzz. Share this on LinkedIn. Developing A B2B Content Promotional Strategy In 7 Steps by Social Marketing Forum. Article Submission Sites. Share this on Bebo. Subscribe to the comments for this post? Share this on Mixx.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. It Depends – do you absolutely, positively need leads NOW or can you take advantage of the downturn to build your brand for the longer term? Share it on StumbleUpon Share this on Technorati Buzz up!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

DECEMBER 15, 2009

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. Share this on Linkedin. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. LinkedIn - LinkedIn is a business-oriented social networking site.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

JANUARY 10, 2010

In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. Study: Company Blogs Lead Social Media Options by MediaPost.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

NOVEMBER 10, 2010

Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. But I also spend 100% of my time on SEO, 100% on developing new content, 100% on lead generation, 100% on branding…it’s all one activity, not disconnected efforts.&#.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

APRIL 13, 2010

Share this on Linkedin. Tags: Blogging Branding Content Marketing Inbound Marketing Lead Generation SEO Social Media. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Buzz Marketing for Technology

JULY 7, 2010

. • It gives you an opportunity to better understand their needs (current and long-term). • It helps marketing build more effective value propositions, messages and lead generation programs. • Finally, it enables them to better understand who you are and the scope of your capability (short term revenue). Tweet This!

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

MAY 26, 2010

Share this on Linkedin. Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content. What’s your view on this? We would love to hear from you. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

AUGUST 2, 2010

2010 Lead Generation Marketing ROI Study (32 pages). This report explores the state of current b2b lead generation efforts and, more importantly, provides recommendations for marketers on how to improve both the productivity of lead generation programs and the measurement of ROI. Post on Google Buzz.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? Linkedin (56).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40