article thumbnail

Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Integrating Social Leads into the Demand Generation Funnel via @spearmktg.

article thumbnail

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Pawan Deshpande (Curata) - CEO of Curata.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 Demand Gen Training Opportunities Guaranteed to Up Your Game

SnapApp

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend. Source ).

article thumbnail

Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service.

article thumbnail

16 Can’t-Miss Training Opportunities for Demand Gen Marketers

SnapApp

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend. SiriusDecisions Summit. Source ).

article thumbnail

5 Practical Ways to Strengthen Your Sales and Marketing Partnership

Adobe Experience Cloud Blog

A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place. Understand When to Butt in—and When to Buzz Off . Can she continue to nurture, or will that mess up the flow the sales rep is building?

article thumbnail

6 Key Lessons that Will Change How You Market in 2016

Vidyard

So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes.