The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. DK) Social media is a critical component of the B2B buyer journey.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

APRIL 25, 2018

This pessimistic outlook not only makes for awkward company Christmas parties, but it also impacts the buyer journey and, ultimately, the bottom line. A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place.

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . Common tool used: Marketo. . #3: Common tool used: Marketo. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

OCTOBER 9, 2015

Sourabh asserted that the quality of your video output isn’t a function of quality of your camera or how much money you spend on an agency, but on the quality of your writing and the strength of your team! It’s no surprise that Personalized Video got space campers buzzing on Day Two. Does your script tell a story?

Sales Management 50

Sales Management Top of Funnel Video Marketing Paid Search Agency 50

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Marketing, sales, customer service, IT, and more. Demand Gen Report. Frequency (Do they consistently publish great content?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48