Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Post on Google Buzz. Tags: Brain Based Content Marketing Content Marketing In the News. “Give Print a Chance.&#. Blog this on Blogger.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

JULY 29, 2010

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Post on Google Buzz. Blog this on Blogger. Add this link to Box.net.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Post on Google Buzz. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Webbiquity

JULY 21, 2010

Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • Post on Google Buzz. You don’t need to be Coppertone to reach people during the summer months. Share this on Bebo. Tweet This!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Post on Google Buzz. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would. Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Stay tuned to this blog for more updates and to see how we are doing that!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Post on Google Buzz. Tags: Attracting Clients Content Marketing Social Media Stuff blog marketing Online Marketing social media marketing Writing for the Web. See [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Post on Google Buzz. Tags: Attracting Clients Brain Based Content Marketing Content Marketing Online Persuasion brain science customer magazines Online Marketing Patsi Krakoff persuasion.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Post on Google Buzz. Tags: Communications Conversational Marketing PR. Email this to a friend? Subscribe to the comments for this post? Tweet This!

PR 100

PR Conversion Ning Digg 100

Writing on the Web

OCTOBER 19, 2010

So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Post on Google Buzz. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 15, 2010

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. Post on Google Buzz. This is key to success. Blog this on Blogger. Tweet This!

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 17, 2010

Here’s what he produced for me at his new company, iMotionVideo. Post on Google Buzz. Tags: Content Marketing. I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Post on Google Buzz. Blog this on Blogger.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Post on Google Buzz. She most recently wrote about the best colleges online. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

SEPTEMBER 23, 2010

No matter if you’re a company guy or gal, doing marketing officially or not. Post on Google Buzz. Tags: Content Marketing E-Books On Writing Better Writing for the Web blog content content marketing with blogs converting readers to clients list building Online Marketing social proof trust building writing on the web.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

AUGUST 17, 2010

Post on Google Buzz. How to Write Content That Markets Your Company (Or, What would Seth do?). Tags: About Blogs Content Marketing On Writing Better Writing for the Web blog content blog marketing blog writing content marketing with blogs Patsi Krakoff R.M. Is it okay to fail or not be as successful as you’d like?

Content Marketing 100

Content Marketing Tips Digg Content 100

Webbiquity

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. And those are just from the first chapter.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

JUNE 30, 2010

But for those with passion, curiosity and determination, they can pay off by showcasing your company’s expertise, building its brand image and enhancing its search visibility in ways no ordinary corporate website can. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

DECEMBER 16, 2010

Get Known: How memorable is your name, your brand or tag line? I am an affiliate for these companies because I use their products and believe in them. Post on Google Buzz. Are you everywhere, or at least in the key places your target audience is? Social sites, web, blog, articles, videos, etc. If you have questions, let me know.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 8, 2010

So companies should find that seniors are less attuned to rational, persuasive arguments and more influenced by an emotional, visual approach. Post on Google Buzz. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 4, 2010

What do you and your company believe? Post on Google Buzz. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Persuasion Writing Great Blog Content blog content blog writing business blogging content marketing with blogs converting readers to clients Writing for the Web. Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. But where they do fit, they provide opportunities for search, communications and brand-building that go well beyond standard company websites. Post on Google Buzz. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Post on Google Buzz. Influence: a.k.a. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

OCTOBER 21, 2010

which carries an additional annual $117 billion tag. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Post on Google Buzz. billion in US alone. In 2007, $12 billion.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

Social Media 100

Social Media Digg Media RSS 100

Writing on the Web

JUNE 15, 2010

Miller to get the username @MillerMosaicLLC to tweet under our company name. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Post on Google Buzz. And then something happened!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Post on Google Buzz. It’s an over-used PR buzzword.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. My Bookmarks Digg Del.icio.us The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Great companies run SAP, not just great big companies.

Companies 100

Companies Work Management RSS Advertorials 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. The Top Five Essentials for a Successful Company Twitterfeed by KaneCo conversations. Visualizing Twitter Statistics x100 by Digital Buzz Blog. What are the best ways to search on this platform?

Twitter 100

Twitter Best Practices Digg PR 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Companies will begin to harness the power of consumer engagement through use of games and gaming dynamics. Post on Google Buzz. Money spent on games has now surpassed movies and books. (He Blog this on Blogger.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Post on Google Buzz. Social media is a meritocracy (mostly). Real people. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100