WebMarketCentral

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How to Track Buzz for Big Brands - WiseWindow

WebMarketCentral

understanding that "unpredictable" is a bad term for a restaurant meal, but a good term for a movie plot); graphing the importance of product attributes in the purchase decision; comparing buzz for competing products; and considering the element of time (e.g.

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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Top 100 Social Media Blogs for 2007

WebMarketCentral

Weblog , TechCrunch , BL Ochman's What's Next Blog , and Paul Gillin's Social Media and the Open Enterprise blog , as well as interesting entries like Alexander Muse's Texas Startup Blog , The Buzz Bin , PR Blogger , Todd And Marketing , and of course WebMarketCentral (I'm honored!). JD Lasica, Social Media Club, Mashable, The Web 2.0

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New "Top 50 Marketing Blogs to Watch" List

WebMarketCentral

EvanCarmichael.com describes itself as "the Internet's #1 resource for small business motivation and strategies. ." ** technorati tags: top 50 marketing blogs 2008, Evan Carmichael, business to business marketing blogs, Toprank Online Marketing blog, Lee Odden, Buzz Marketing for Technology, Paul Dunay, Brand Autopsy, John Moore del.icio.us

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Excellent Podcast on Interactive PR

WebMarketCentral

Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on.

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B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 Here is the vendor perspective. tools, they're pushing the envelope on adoption. tags: Web 2.0, tags: Web 2.0,

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