The Mx Group
MAY 5, 2017
At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Where was I, you ask?
NuSpark Consulting
JUNE 29, 2015
While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Content Marketing Conquers the Buying Cycle. Marketo ). Marketo ). Such campaigns are familiar. Source: Hubspot, State of Inbound 2014. Demand Metric ).
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ClickZ
JANUARY 22, 2020
Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle.
Digital B2B Marketing
NOVEMBER 15, 2012
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The real value is in the rules and logic used to deliver the right message at the right time. Disclosure: Demandbase is a client of my employer.]
LeanData
JULY 13, 2020
billion annual revenue, long buying cycles of 18+ months, complex buying groups, and stakeholders across the globe. Due to the long, complex buying cycles, my team had to collect data from every touch point on the buyer’s journey across multiple stages from awareness, consideration, solution generation, and deal acceleration.
Adobe Experience Cloud Blog
MAY 15, 2019
Are they at the right stage of the buying cycle? Today, marketing means interacting with prospects on lots of platforms and through lots of channels—each with different rules and parameters. To make sure you’re targeting the right people at the right time, ask yourself some key questions: Is your offering relevant to them?
Industrial Marketing Today
OCTOBER 7, 2010
Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. This has resulted in fewer direct interactions with sales reps from vendors.
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