How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
We can use that third-party data from TrustRadius and other providers to know when to expect a dip in our marketing lead volume. That helps us understand how we want to market to these different types of audiences. It’s part of a wider transformation, not just with marketing and sales, but also with the product too.
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