| |  Buying Cycle + FAQ + Search + Websites | 15 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website Tweet Is your company website not doing its job — i.e. generating leads and sales? asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. Go open your website. | HUBSPOT MARCH 16, 2012 7 Places You Need to Publish Content on Your Website (Beyond Your Blog) Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Don't let content creation begin and end with blogging. News Room. Resource Center. | | | | | |
| INDUSTRIAL MARKETING TODAY DECEMBER 1, 2011  Creating Digital Content for Industrial Marketing Myth: Content for digital marketing is the text on your Website or blog. It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. have to quickly shift into my explaining mode right after that. | INDUSTRIAL MARKETING TODAY MAY 5, 2010  Using Content to Move Prospects Forward in the Sales Cycle Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. All Rights Reserved. Resources | CONNECT THE DOCS JULY 15, 2010  The Biggest Challenge in Creating and Marketing White Papers Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Her website is Ten Ton Marketing. | SYNECORE MAY 7, 2013  Enhance Your MOFU: 10 Ways to Advertise on Social Media 'Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying cycle. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider. What is a MOFU offer? will hit $4.14 | | | | | | | |
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CONNECT THE DOCS | THURSDAY, MARCH 11, 2010  How to enhance information absorption for your white paper?
Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Her website is Ten Ton Marketing. White Paper FAQs. Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Michael Stelzner. Books. MORE >> -
WEBMARKETCENTRAL | MONDAY, MARCH 23, 2009  Best of 2008: Web & SEO Copywriting
Small Business Marketing Unleashed: Keyword Balance by WebProNews Doug Caverly provides some brief but helpful reminders about effective web copywriting from Heather Lloyd-Martin at the Small Business Marketing Unleashed conference, like don't overdo keyword stuffing; write with the buying cycle in mind (awareness, research, purchase); and using FAQ pages, how-to articles, blog posts and archived newsletters to extend your SEO potential. Any type of marketing copywriting is a blend of art and science. You can make great stuff happen with great writing and a lousy web site. MORE >> -
MODERN B2B MARKETING | MONDAY, MARCH 26, 2012  How to Make Your B2B Content Marketing More Successful
Not only do people gravitate to different types of content depending on their consumption preferences, they tend to seek out certain content types depending on where they are in the buying cycle. The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. You want prospects to find you when they are conducting their searches; that is, when they are in active research and buying mode. MORE >> -
CONNECT THE DOCS | THURSDAY, MAY 6, 2010  The White Paper Question: To Gate or Not To Gate?
One example of the power of free distribution is a white paper from Ad Age called “ Shiny New Things ”, addressing the issue of early adopters in the digital product life cycle. Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michele Linn. "Create ungated content to generate awareness early in the buying cycle" Michele Linn's Bio. Her website is Linn Communications. White Paper FAQs. " Jonathan Kantor. MORE >> -
CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010  ClickInsights: What is the ideal length of a white paper?
Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Gordon Graham. Website ThatWhitePaperGuy. White Paper FAQ Brief answers to 20 fundamental questions on white papers. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Her website is Ten Ton Marketing. White Paper FAQs. " Read on to get their insights. Michael Stelzner. MORE >>
- The Pros and Cons of Form-Free Content (And Which to Choose) HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
- 101 Signs You're an Inbound Marketer HUBSPOT | THURSDAY, OCTOBER 27, 2011
- The Top 8 Priorities for Any One-Man Marketing Team HUBSPOT | FRIDAY, APRIL 5, 2013
- Content SEO DELICIOUS B2BMARKETING | TUESDAY, MAY 18, 2010
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