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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Search Marketing Tips for Effective B2B Lead Generation. So I decided to focus next on search marketing as Part Three in the Back-to-School B2B Primer series. HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. UNDERSTAND THE NEW RULES OF SEARCH. REALIZE THAT PHONE CALLS CAN STILL TRUMP FAQ PAGES. Silence.

Include video content in your buyers’ journey

Biznology

Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Websites with business video content marketing need 37% less site visitors to reach the same marketing objective. Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Two of the stats revealed.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Tweet Is your company website not doing its job — i.e. generating leads and sales? asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. 7. Go open your website.

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Don't let content creation begin and end with blogging. News Room. Resource Center.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Myth: Content for digital marketing is the text on your Website or blog. It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. have to quickly shift into my explaining mode right after that.

How to Make Your B2B Content Marketing More Successful

Modern B2B Marketing

Not only do people gravitate to different types of content depending on their consumption preferences, they tend to seek out certain content types depending on where they are in the buying cycle. You want prospects to find you when they are conducting their searches; that is, when they are in active research and buying mode. How do you do that? Need more help?

The Top 8 Priorities for Any One-Man Marketing Team

Hubspot

Because it’s not time-sensitive, search engines will continue to drive traffic to evergreen posts, helping to drive leads long after you hit publish. By putting CTAs on, say, your homepage, your product pages, your FAQ pages, your About Us page, and your Resource pages, you could be generating tens of hundreds of thousands of leads you weren’t capturing before.

101 Signs You're an Inbound Marketer

Hubspot

You don’t know whether to laugh or cry when you encounter a website that is built in FLASH. You know search engines can't be gamed, but gosh darn it -- you still try! You’re a little bit embarrassed to even *suggest* increasing your paid search or display ad budget. You know what your prospects' buying cycle looks like. Tweet this! ). 2. Tweet this! ).

The Pros and Cons of Form-Free Content (And Which to Choose)

Hubspot

Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. But if you publish more form-free content, you'll have more keyword-optimized indexed pages that can appear in search engine results pages. In the 'Purchase' stage of the buying cycle, there's a little less gray area.

The Biggest Challenge in Creating and Marketing White Papers

Connect the Docs

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Her website is Ten Ton Marketing.

SME 2

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many pages are actually getting indexed and included in SERPs by search engines?

The White Paper Question: To Gate or Not To Gate?

Connect the Docs

One example of the power of free distribution is a white paper from Ad Age called “ Shiny New Things ”, addressing the issue of early adopters in the digital product life cycle. Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michele Linn.

FAQ 2

How to enhance information absorption for your white paper?

Connect the Docs

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Her website is Ten Ton Marketing.

ClickInsights: What is the ideal length of a white paper?

Connect the Docs

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Gordon Graham. Website ThatWhitePaperGuy. White Paper FAQ Brief answers to 20 fundamental questions on white papers. Her website is Ten Ton Marketing. White Paper FAQs. Michael Stelzner.

FAQ 2

Best of 2008: Web & SEO Copywriting

WebMarketCentral

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results." Any type of marketing copywriting is a blend of art and science.