PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? How is buyer intent data collected?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Adobe Experience Cloud Blog

JULY 7, 2017

Intent data from the social web gets you much greater visibility earlier in the buying cycle. But even if you can only find relevant intent signals on 10-12 % of leads in your database, depending on the size of your database, that may be hundreds or thousands of additional leads you can start engaging with every month.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

PureB2B

JUNE 9, 2022

For email marketing, you must segment your leads according to their appropriate stages in your buying cycle. Remember to invite them to your webinars and any other events that will be of interest to them. Implement More Effective Email Segmentation.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Madison Logic

AUGUST 26, 2020

Changes in 2020 mean marketing teams must now support an almost entirely digital buyer’s journey, and budgets for 2021 will shift away from the traditional foundation of major event investments that often resulted in funding tradeoffs for digital journeys. Finally, maximize engagement with a multichannel digital ABM approach.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

DealSignal

AUGUST 30, 2021

You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Engagio

JULY 31, 2017

Unfortunately, without access to additional data on the prospects’ behavior, reps still have no idea on whether these accounts are in a buying cycle or if they have an immediate need your company can fulfill. Using third party intent data, you can identify the target accounts and prospects to focus on right now.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Valasys

SEPTEMBER 30, 2019

The tool helps customers gauze the buying behaviors of their niche-specific prospects. BrightTALK is a platform being used by nearly 8 million professionals to participate in online talks & events & thus, is one of the leading content & demand generation platforms.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Madison Logic

OCTOBER 11, 2022

These signals are combined to provide marketing and sales teams with intelligence on the organizations that may be interested in additional information about a solution as they perform in-market research. . There are two types of buyer intent data, and both are important to the buyer’s journey. . Customer Success and Retention .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

SEPTEMBER 27, 2019

The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Heinz Marketing

MARCH 1, 2021

We’re talking about signals and trigger events you can pull out of your consolidated information to have better contextual conversations with your prospects. We have complex buying journeys that not only take a long period of time, but also sit across multiple members of the buying committee.

Trigger Marketing 120

Trigger Marketing Intent Signal B2B Sales CMO 120

Terminus

JULY 2, 2019

Taking Action on Intent. Intent signals are signals that are triggered by a prospective buyer’s web behavior that indicates they might be in the market for a specific product or service. These should be based on a combination of fit, intent, relationship, and engagement account attributes. Define your process.

Account Based Marketing 22

Account Based Marketing ABM Trigger Marketing Marketing Management 22

Valasys

AUGUST 29, 2019

Voice searches are more conversational in nature & spoken language allows people to give explicit intent signals regarding what they are searching for with an immediacy, convenience & intimacy. With it comes to being conversational with searches, text-only searches can never beat voice searches. .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Terminus

JANUARY 24, 2020

intent signals , engagement spikes , etc.) and enroll lower-tier accounts in mini-programs based on the signals they’re showing. In fact, we find that we’re able to shorten the sales cycle by turning up spend and opening more channels when an account is nearing the end of the buying cycle. Why does it work?

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions. The primary criterion for the classification of data is that it should be related to the B2B industry.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Zoominfo

MAY 21, 2021

They also analyze billions of online browsing events as prospects research products and solutions. There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest. Get in Front of Buyers Earlier in the Buying Process Most B2B customers prefer to research independently online.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

AUGUST 23, 2022

Try it Now From Face-to-Face to Screen-to-Screen The single most disruptive global event in living memory — the COVID-19 pandemic — has had a powerful impact on every sector of the worldwide economy. In addition, many companies are choosing to involve salespeople later and later in the buying cycle.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

DealSignal

JANUARY 25, 2023

You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

SalesIntel

JUNE 30, 2021

Upcoming Events! SaleIntel also provides technographic , firmographic, and buyer intent data that may be used to filter organizations based on the technologies they employ, their size, location, and their buying intent signals, among other things. Upcoming Events: An Ultimate Guide to Remote Sales Training.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Valasys

JULY 9, 2019

Tailor-made & hyper-personalized campaigns based on the intent signals obtained from the prospects through omnichannel marketing for optimizing users’ experience (UX). Optimizing the UX, in turn, helps the ABM-ers to optimize the sales revenue as the journeys of the prospects through their buying cycles are expedited. .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

SEPTEMBER 25, 2019

10) Intent Data + Content Syndication = Increased Persona Base for B2B Marketers: Key Kienast, the CMO of True Influence’s, wrote in his column at Demand Gen Report: “Quite simply, intent data can help identify higher quality leads by giving you the insight and understanding of when, where and what topics your prospects are exploring.”.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Terminus

OCTOBER 16, 2018

Masergy also invested heavily in events with the goal of getting in front of as many potential buyers as possible. First, Masergy needed a way to uncover best-fit accounts in an active buying cycle. Malachi and his team decided that leveraging fit and intent data was the way to go. “We

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Heinz Marketing

OCTOBER 22, 2018

If you are in B2B and have been to any events in the last few years, you’ve probably been impacted by Laura Vogel’s work. She’s one of the best event marketers, event producers in the B2B industry. It’s not like marketing delivers the qualified lead and then leads the process. Matt: Love it.

Sales Management 63

Sales Management Top of Funnel Marketing Automation Services InsideView 63

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60