Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. By pushing out, we can all pull more back in.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Gong.io) that analyze interactions with buyers. Drift, Outreach).

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

The ABM Agency

JANUARY 8, 2021

Today, in fact, 69% of B2B marketers use a documented content marketing strategy to grow their businesses; it’s become one of the go-to strategies to help marketers reach target audiences and convert higher quality leads. Industry-specific white papers . It goes beyond more than just a blog post or a singular video.

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing & Strategy 52

SnapApp

DECEMBER 4, 2017

Interactive Content Statistics. . In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Add interactivity, and they become even more engaging for the reader. . If you can get that strategy documented, even better.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Conversica

JULY 19, 2018

Once you understand the existing path, you can create a new path that directs prospects to content and interactions that will help them take the next steps toward conversion. The SDR team should follow processes that not only set demos, but also drive engaged prospects toward behaviors that move them along the buying path.

Sales Qualified Leads 91

Sales Qualified Leads Conversion Lead Scoring Lead Ranking 91

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). Use specific content solutions to impact different stages of the buying cycle. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Ambal's Amusings

OCTOBER 8, 2009

Sales teams bring feedback to improve a case study’s relevance for a market’s specific needs. Instead, he had stints as a follow-spot operator in a regional theater, a park ranger on an allegedly haunted island in Boston Harbor, and as a summarizer of documents in large-scale litigations (think: Melville's Bartleby the Scrivener).

Case Studies 100

Case Studies Case Study Activities Studies 100

The ROI Guy

JUNE 29, 2011

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Webbiquity

APRIL 23, 2013

” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? What Tech Buyers Want From Content by Marketing Interactions. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100