Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

MARCH 28, 2013

by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. When your prospect’s inbox explodes with offers daily, how do you ensure your content stands out? Options for Segmenting Dynamic Content.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

OCTOBER 22, 2019

Review the design of the Website : The marketers must review the website design & decide whether the quality of content displayed there helps in optimizing the users’ experiences. Focus on Niche-Specific Content : The marketers must be using content that resonates with the pain-points & the search queries of the prospects.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

SEPTEMBER 30, 2019

The tool helps customers gauze the buying behaviors of their niche-specific prospects. BrightTALK is a platform being used by nearly 8 million professionals to participate in online talks & events & thus, is one of the leading content & demand generation platforms.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Serving Personalized Pieces of Content: . Cutting Down The Clutter: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). The top-funnel ABM metrics must highlight whether the target accounts are engaging with on & off-site content.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Seismic

SEPTEMBER 8, 2019

Using an en masse strategy and generic content poses the risk of losing potential sales opportunities. As Aberdeen says, “Personalization is a necessity to survive and thrive in the era of the empowered customer” A one-size-fits-all approach to content and strategy is no longer an appropriate tactic.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. How do you Write Good SEO Content. Define and Discover Your Target Audience. This is one of the most important SEO copywriting tips.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. They should be able to summarize the core ideas being reflected in the pieces of content quickly for gripping the featured snippets. Focus on Optimizing the Website & the Content For Mobile Devices (Mobile UX): .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Vidyard

SEPTEMBER 17, 2013

The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix. According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Valasys

JULY 29, 2019

Let’s delve into some ways employing emotional analytics in B2B omnichannel content strategies can be beneficial for the businesses: 1. Susan Moeller, Marketing Partnerships Manager at Tailwind, quoted the importance of blogging for marketers in the following words: “ The business of content marketing is the business of ideas.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

JULY 12, 2019

Test-running the social & off-line campaigns from time to time & benchmarking them against the best competitors & even the best relevant practices outside the industry helps the marketers in planning out the strategies of optimization of the omnichannel campaigns. . We do our best to optimize ROMI for our customers.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary. Google, time & again has employed a succession of algorithms to keep the search engine etiquettes unbiased, relevant & spam-free.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. The data analysis & interpretation for trend mining & analytics can be employed in content personalization.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

SalesIntel

SEPTEMBER 21, 2021

To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. You may want to ask for a phone number, based on your buying cycle and whether or not you have gained their confidence, but each extra field decreases your form conversion rate.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

AUGUST 20, 2019

People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. Personalized emails are characterized by the following features: They stand-out within the inboxes of prospects & the audiences as a highly relevant tailor-made piece of information.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Valasys

APRIL 3, 2020

B2B eCommerce firms need to focus on operationalizing changing customer needs through content and workflows. The more you will hyper-tailor the customer experiences, the sooner they will make the buying decision, thereby streamlining the sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. Below are the few tips to abide by for improving SEO: 6.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 8, 2019

According to MarketingSherpa, 72% of the people prefer to receive the promotional pieces of content over emails, compared to a mere 17% who prefer receiving the same through several social media channels. For the email marketing content to engage the prospects, it needs to be highly relevant to the cluster-specific audiences.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

SalesIntel

OCTOBER 16, 2023

Targeted content and messages help people feel more connected with one another, and with brands. Social media allows brands to become more visual through content curation, and leveraging consumer data to better understand customer needs, while creating tailored solutions.

ROI 40

ROI B2B Marketing Personalization Planning 40

Valasys

JULY 9, 2019

Furthermore, the first & third party intent data can be integrated with the demographic, firmographic, technographic, psychographic, fit-data as well as with the past buying habits & research mannerisms of the specific accounts, to derive more precise insights about the real-time problems being faced by the organizations.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Hubspot

SEPTEMBER 26, 2013

Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

… By creating content designed to address the pain points and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”. Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45