KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. That’s a long time to nurture a lead. . When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

OCTOBER 10, 2013

It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. and a Twitter account.)

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Online Marketing Institute

MARCH 21, 2011

Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. After you create your list, go to the Google Keyword Tool to find anything you might have missed or other search phrases you probably didn’t even think of.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Valasys

FEBRUARY 5, 2020

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape.

SEO 59

SEO Practices Google Branding 59

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”

Optimization 100

Optimization Tips Work Management Lead Ranking 100

The Lead Agency

MARCH 27, 2018

Social media statistics from Australia in 2017 shows that Facebook has 16,000,000 monthly users, Twitter has approximately 2,800,000 monthly users and Google Plus has about 60,000 monthly users. Fuelled by social media, video marketing has become a popular medium of content consumption; with 55% of people watch videos online every day.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

Industrial Marketing Today

OCTOBER 26, 2009

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. For example, the search term “industrial valves” yields 238,000 pages in Google. High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Dynamically generate ads based on user behavior and website content. Create and optimize ad copy based on data feeds using Google Scripts.

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

MAY 29, 2023

Short Summary: Organic traffic is essential for SaaS companies’ success and can be achieved through SEO optimization, keyword research, and content tailored to target audiences. Lower Customer Acquisition Cost (CAC) : Paid acquisition channels can be costly and might not result in long-term customers. Let’s dive in!

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

seo.co

JANUARY 14, 2021

Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. Most content marketers (especially newbies, but seasoned vets as well) struggle coming up with new topics as their campaigns roll on. As long as it’s a bit nasty, you’ll be in business.

Work Management 98

Work Management Marketing Management Aggregators Lead Ranking 98

seo.co

JANUARY 14, 2021

Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. Most content marketers (especially newbies, but seasoned vets as well) struggle coming up with new topics as their campaigns roll on. As long as it’s a bit nasty, you’ll be in business.

Work Management 52

Work Management Marketing Management Aggregators Lead Ranking 52

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

MLT Creative

JULY 26, 2010

It's a buying cycle, not a sales cycle. Long info forms kill interaction rates - just get the basics. Free your content, long content is going away, shorter/versatile is better. Be mobile, be everywhere, be relevant. Out of market > learner > shoppers > buyers > current customers.

Online Marketing 40

Online Marketing B2B Marketing Long Tail Marketing Advertising Agencies 40

Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100