Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Adobe Experience Cloud Blog

APRIL 13, 2009

It boils down to ensuring that you have content spread across the web wherever your prospect may be looking, and that your website is optimized so that prospects can easily find you regardless of where they are in the buying cycle. One of the speakers at a conference recently said, 'someone is a lead for life'.

Marketing Management 48

Marketing Management B2B Thought Leadership ROI Marketing Automation Services 48

Valasys

JULY 12, 2019

At a Gartner Digital Marketing Conference, it was disclosed that unlike a common misconception, B2B buyers utilize the digital resources throughout their individual buying cycles & not just during the discovery & exploitation stages, as was believed earlier.

Cost 40

Cost ROMI Optimization B2B Marketing 40

LeanData

MARCH 30, 2018

And if you’re looking for more conferences like TOPO, check out Ops-Stars: the only conference by and for marketing, sales, revenue and customer ops. With the growing number of sales and marketing touches across the B2B buying cycle, making sure your marketing and sales teams are in lockstep is crucial. Ops-Stars 2018.

Account Based Marketing 40

Account Based Marketing Lead Scoring Lead Ranking Enterprise Management 40

Anything Goes Marketing

MAY 17, 2009

Thanks to all of the twitters who passionately twitted at the conference and gave people like me some semblance of being there. Technorati Tags: B2B Marketing , sales marketing alignment , lead management , lead nurturing , Twitter , BtoB , social media , demand waterfall , marketing automation , marketing ROI.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Adobe Experience Cloud Blog

JULY 12, 2012

Use the right media : Incorporate inbound marketing strategy, like SEO and social media, to create awareness and generate leads. Optimize your outbound efforts with emails and events (whether they are conferences, webinars, or virtual tradeshows) to nurture and qualify leads.

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48

Full Circle Insights

MAY 20, 2022

Can predictive analytics help you accelerate the buying cycle? For example, assume that when you analyzed 100 deals completed last month, you are able to identify three actions a potential customer is likely to take before they enter the buying cycle, such as: Reading online reviews that include your product.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

ViewPoint

MAY 7, 2015

Marketing became further educated when they asked sales about the customer buying process and the sales selling process. And when each product was found to have a typical buying time frame (start to finish—however many day or months), nurturing was tuned to the customer’s buying cycle.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

ANNUITAS

DECEMBER 21, 2010

Secondly, it is vital to create a map for each profile’s buying cycle. It’s truly understanding the buying journey of each persona to whom your organization sells. It will improve the engagement and alignment with your buyer, leading to improved revenue attainment through marketing. This is more than just time to sale.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100