Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 87

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 87

Webbiquity

NOVEMBER 17, 2020

Content alignment with the buyer journey. It’s important to produce content that serves the needs of your target customers throughout the buyer journey. Inadequate resources. Incorporate more video content. You can also use video to announce exclusive discounts and other attention-grabbing offers.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Contently

APRIL 25, 2023

Marketers should embrace the flexibility of fully customized Facebook ads to incorporate multiple creative elements, such as images, videos, carousels, and more. By aligning your offer to the viewer’s buyer journey stage, you can address their needs directly and heighten the chances of a conversion.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

B2B Digital Marketer

OCTOBER 12, 2023

Strategies for maximizing the impact of testimonials throughout the buyer journey. Map out your buyer’s journey and tailor content to each stage. Maximize the impact of testimonials by strategically placing them throughout the buyer journey. ” “Don’t just ask generic testimonials.

Top of Funnel 52

Top of Funnel Buyer's Journey Allocation Digital Marketing Funnels 52

Ledger Bennett

DECEMBER 30, 2020

Video is awesome. From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. But just how do you maximize your chances of video success? One of the most significant solutions to support this will be video.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Strategic-IC

SEPTEMBER 25, 2018

How can you drive value at every stage of the buyer's journey, with video content? Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. You can also view the full video here. Full Transcript.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Video is swiftly becoming the media of choice for online consumers.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Marketers who have limited time and resources to dedicate to professional development may be challenged. Video Source: The Drum.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. Provide personalized insights and educational resources to capture your prospect’s attention as they progress through the sales funnel.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

SalesIntel

NOVEMBER 17, 2022

Video marketing. Video is a flexible and engaging content format that not only captures eyeballs but is easy to share across various platforms. If you want to take your marketing to the next level, you need to give some thought to video marketing. Video traffic accounts for 69% of worldwide Internet traffic.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

B2B Digital Marketer

JUNE 6, 2024

8:30 – 13:38) Maximizing Marketing Value & Buyer Readiness: Discussion on maximizing marketing value by focusing on buyer readiness, deeper analysis of its impact on marketing strategies, and how to communicate value to the C-suite. (13:39 How can marketers effectively communicate their value to the C-Suite?

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Thought Leadership.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Thought Leadership.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At the same time, these campaigns also benefit significantly from planning and organization.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

ClearVoice

NOVEMBER 1, 2022

Customers have different needs depending on where they are in the buyer journey. Shorter sales cycle: A more targeted approach will result in less time needed for conversion by guiding your prospects through the buyer journey. Others would rather watch a quick video. However, creating content isn’t enough.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Vidyard

DECEMBER 9, 2015

Video is more compelling than text-based content. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. Check out the corresponding resources for a deeper dive. Dive Deeper: How Real Marketers Plan Video Projects (Video).

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. This article discusses how your team can assist potential clients at each buyer journey stage.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. This article discusses how your team can assist potential clients at each buyer journey stage.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

KoMarketing Associates

MARCH 23, 2017

Specifically, I was excited to talk about how content can help take the customer through the buyer journey. Because think about it: We go on journeys every day, from small decisions like what we are going to eat for breakfast to bigger decisions like what car we are going to buy. Haven’t performed keyword research in a while?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

The Marketing Blender

JUNE 5, 2024

By tailoring your message to their specific needs, you’ll capture their attention and establish yourself as a trusted partner in their journey towards a solution. Map the Pre-Buyer Journey Demand generation isn’t about bombarding your audience with sales pitches right out of the gate.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

PureB2B

MARCH 25, 2020

From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. To illustrate, one of the foundations of this process is creating quality educational content, which is considered the gateway to the buyer journey your prospects will follow.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

PureB2B

MARCH 25, 2020

From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. To illustrate, one of the foundations of this process is creating quality educational content, which is considered the gateway to the buyer journey your prospects will follow.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

ClickDimensions

MARCH 7, 2023

We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re providing the best customer journey possible. Click here to find out more

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

Televerde

MAY 13, 2024

It’s crucial that your marketing team creates consistent, high-volume, and high-value content that directly resonates with buyer pain points and needs. Build content libraries of blogs, videos, and downloadable resources that you can repurpose and reshare across channels and campaigns. B2B buyers are no exception.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Thought Leadership.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Strategic-IC

JULY 3, 2020

And with that kind of resource-heavy approach, you need to be very careful that you don't apply your ABM programme to too many accounts. Once you've mapped that out, see where the gaps are, so you know what you need to create for other stages of the Buyer Journey. And this is where the fun starts.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

ClearVoice

DECEMBER 18, 2023

Buyer Persona CTAs Text CTA: Follow in the footsteps of high-performing account executives. Button CTA: Achieve Goals Text CTA: Execute more quality content with less resource strain. Button CTA: Read Blog Consideration (Middle-of-the-funnel (MOFU)) Email 2: Show a video with a relatable customer success story.

Top of Funnel 52

Top of Funnel Buyer Personas Urgency Marketing Marketing Funnels 52

The Lead Agency

MAY 19, 2019

First, you have to fully understand the B2B Buyer Journey. B2B Content Marketing and the Buyer Journey The B2B buyer’s journe y is typically longer and more complicated than that of a B2C buying decision. According to Aberdeen Group, marketers using video get 66% more leads per year.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. Prior to today’s digitally focused sales model, buyers never really had the opportunity to explore such a wide breadth of tech vendors and widen their range of possible choices. Establishing Buyer Enablement Best Practices. Help us out.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

B2B Digital Marketer

NOVEMBER 9, 2023

Strategies for utilizing video content effectively within B2B marketing. 16:16 – Examining the B2B buyer journey and the challenges of addressing complex solutions. 33:50 – The changing consumption habits of B2B audiences and the effectiveness of video content.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

Launch Marketing

FEBRUARY 28, 2024

As people increase their usage of social media, videos, podcasts and more, they are constantly looking for fresh, engaging content. How can you create content at an accelerated rate to keep up with buyer expectations? Here are a few tricks that can help you save time and resources while maintaining high value and impact.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Seismic

JANUARY 9, 2024

Lean into revenue enablement In 2024, it’s crucial to align all of your revenue-focused teams — marketing, sales, and customer success — to ensure consistent messaging throughout the buyer journey, a concept known as revenue enablement. Play video 5. What does the best-case scenario of this look like?

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Navigate the Channel

AUGUST 24, 2023

Know your resources. You don’t want to get into an idea only to have it scrapped because you lacked the resources to make it work. Interactive film and video Interactive videos allow viewers to act together with the video’s elements and alter the story, which creates a more personalized experience for viewers.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

PureB2B

MARCH 25, 2020

From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. To illustrate, one of the foundations of this process is creating quality educational content, which is considered the gateway to the buyer journey your prospects will follow.

Demand Generation Agencies 51

Demand Generation Agencies Demand Generation Top of Funnel Demand 51