Contently

OCTOBER 18, 2023

It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. The good news is there’s no need for marketers to pivot careers just yet. As you click through more content, you find that the brand aligns perfectly with your interests and needs. The result?

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. One thing to especially focus on is the persona’s pain points.

B2B Marketing 109

B2B Marketing Buyer Personas Paid Search Agency B2B 109

The Marketing Blender

JUNE 5, 2024

Sometimes the market doesn’t even know it needs what you’re selling. Demand generation isn’t just about filling your sales funnel – it’s about priming the market, educating your audience, and positioning yourself as the go-to authority before they even start looking for solutions.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Marketri

OCTOBER 25, 2023

Before you commit a budget to marketing, you want assurance those dollars will drive the results you’re looking for. As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. That’s where it helps to have insights from veteran B2B marketers. It sounds like the most basic of questions.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. They could prove valuable for your content marketing later.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. They could prove valuable for your content marketing later.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

FEBRUARY 9, 2022

Launching a product that people want is one thing—putting a brand new product in the market and getting your target audience excited about it is another. Table of Contents What is Demand Generation? As a result, you have a list of people you can engage and nurture into becoming customers, leading to increased sales and revenue.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

LeadSquared

DECEMBER 7, 2020

Sales and marketing campaigns can completely change the course of a brand. For Nike, the Just do it campaign put them to the top of the charts. Therefore, developing a sales promotion campaign needs a lot of thought. For developing a sales campaign, here are the things you must keep in mind. Identify the audience.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? .” — Dr. Brené Brown.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. In fact, 82% of marketers have reported an increase in open rates through mail personalization. They also recommend some fellow Crayon marketers to follow.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

ClearVoice

JANUARY 20, 2019

You keep tossing content at them, wondering when something will really speak to your audience. When a piece of content is successful, you’re excited — but you’re not really sure why it worked or how to replicate the effect with future content. You won’t be wasting time and effort on generalized content.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Hubspot

FEBRUARY 24, 2015

Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs.

Buyer Personas 28

Buyer Personas Top of Funnel Inbound Marketing Psychographics 28

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo is an extension of hyperlocal search marketing. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce marketing is a tactic that is easier than it sounds.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Hubspot

MARCH 28, 2018

I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design, to pre-transactional educational content, to email marketing that rarely relies on coupons.

eCommerce 76

eCommerce Inbound Marketing Paid Search Agency Design 76

Valasys

AUGUST 13, 2019

Sales readiness is a core component of sales enablement. Companies are under tremendous pressure to deliver the results desired, particularly in terms of sales revenues. The sales methodology also needs to be optimal to match the interests of the prospects, so that sales conversions can be expedited & optimized.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

GreenRope

NOVEMBER 18, 2019

That’s why lead generation is one of the most challenging tasks for marketers. To generate high-quality leads, you need to understand how your audience will react to an offer or promotional content. Digital marketing has placed a huge amount of consumer data in the hands of marketers. It can help you: 1.

Sales Qualified Leads 40

Sales Qualified Leads Buyer Personas Generation Lead Scoring 40

Hubspot

MARCH 25, 2020

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. If your business caters to a local audience, has several service areas, and/or has a brick and mortar location, local marketing is a must-need strategy. What is local marketing? Confirm your website is mobile-friendly.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

JULY 26, 2019

This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names).

API 40

API SIC Paid Search Agency Optimization 40

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 295

Budget Programs Paid Content Planning Startups 295

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Content Marketing Institute

JUNE 21, 2018

“These buyer personas will help you craft killer content for our client’s audience,” they told me. You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Are you guilty of this buyer persona frivolity? Click To Tweet.

Buyer Personas 105

Buyer Personas Work Management Top of Funnel Marketing Management 105

Navigate the Channel

AUGUST 18, 2023

As more and more companies, organizations and businesses discover the value of content marketing, the more content gets created—and marketed. Content marketing revenue reached $63 billion in 2022, according to Statista, and the content market industry is set to hit $107 billion by 2026.

Top of Funnel 65

Top of Funnel Buyer Personas Psychographics Content Marketing 65

Hubspot

MAY 31, 2012

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. You know your ol' pal revenue -- he's the whole reason you're doing email marketing in the first place, right? The whole point of segmentation is providing more relevant content to your email recipients.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28