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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Take this opportunity to test consistent messaging and branding across channels, such as email campaigns, sales talk tracks, search ads, and social media content. The Walk Phase: Lean Into Automation The walk phase of your ABM strategy is all about process and automation.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. The best CRM products include HubSpot, Salesforce, and Zoho.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data? Consider this.

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How Small Datapoints Can Drive Big Deals

Zoominfo

It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. Company Attributes is another ZoomInfo tool that showcases small data.

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Lead Conversion: How Do You Stack Up?

Zoominfo

An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. Use our chatbot buyer’s guide to find the chatbot that’ll work best for your company. Get a demo today to learn more.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Multistep campaign: email/phone / social media 5. Email campaigns 4.