PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. Mid-Stage Words – words that indicate the buyer is evaluating solutions (i.e., Signal Sources.

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data? Read more… B2B Sales.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. The global marketing team at MRP reflects upon this challenge in a blog post titled, “Aligning Vendor Solutions to Your Organizational Needs.”. Vendors are not ignorant of these demands.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Companies that report using advanced analytics, for example: Achieve 22.1% Demystifying Buyer Intent with Advanced Analytics. improvement vs. 2.9% worsening).

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Zoominfo

MAY 27, 2021

the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. If you’re an information security vendor, for instance, you can track what companies are doing more research on cybersecurity or fraud prevention.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

Intent Data 84

Intent Data Vendors Intent Analysis 84

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Because intent data allows companies to, as they say, “strike while the iron is hot.” Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Because intent data allows companies to, as they say, “strike while the iron is hot.” Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Webbiquity

MAY 12, 2020

Buyers certainly no longer need the scripted, inauthentic “we care” messaging that sounds the same from every brand. They want sensitivity to current conditions, but also straight talk from vendors about how they can help. B2B Buyers Are Still Buying. Find Your Buyers. Conditions Are Changing Quickly.

Research 346

Research B2B Marketing Terms and Conditions Planning 346

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. If you’re an information security vendor, for instance, you can track what companies are doing more research on cybersecurity or fraud prevention.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Directive Agency

APRIL 21, 2023

The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Therefore, if a directory isn’t ranking high on a key buyer search term, then it likely won’t drive strong results. Determine if investing in directories is right for your company. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data. Learn more here.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. In addition to careers, companies are transforming too. It’s estimated that company and contact data degrades at a rate of 2 to 3% each month, or 30% year-over-year. or “what is your cost per contact?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Only B2B

FEBRUARY 11, 2024

Must Read: What is Intent Data and How it Can Help Your Company? Let’s explore the three distinct types of intent data to drive you to sales: 1. First-Party Intent Data: Did you know? Companies that prioritize first-party intent data are 2.3 Must Read: How to Collect B2B Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

DiscoverOrg

APRIL 17, 2019

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. Believe it or not, it’s a great comparison for how companies buy technology: It can be complex if you aren’t familiar with the industry, and it has a higher price point.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Binary Demand

JUNE 29, 2023

But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Martech

MAY 10, 2022

The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Reviews as a gateway to buyer intent.

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Because intent data allows companies to, as they say, “strike while the iron is hot.” Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Strategic-IC

FEBRUARY 25, 2020

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. Related: Why Include Buyer Intent Data In ABM?

Account Based Marketing 62

Account Based Marketing ABM Intent Advertising Agencies 62

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Integrating G2 Buyer Intent with Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Aberdeen

MARCH 30, 2020

That’s because there are an awful lot of variables and steps that intent data vendors are missing on their way to reporting out whether an account is actively showing an intent to buy. If there is anything we have learned, it is how companies behave on their way to making a purchase. Why is this? Don’t exist in your CRM.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

KoMarketing Associates

JANUARY 19, 2022

71% of customers expect companies to be able to communicate with them in real-time. We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc).

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64