Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.)

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. The product supports this methodology but does not insist on it. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

OCTOBER 24, 2014

SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. Back in, say, 2008, a product like this would be big news. Users can drill further into each record to see more customer and company information including previous interactions, products owned, and won or lost deals.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. And, yes, more companies will buy Pardot now that it''s part of Salesforce than they would have otherwise. Not so terrible for marketing automation in the short term.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Lattice

JUNE 23, 2016

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. A company can run on a PCI DSS compliant platform and not actually be PCI DSS compliant itself, which means all the company did was buy a safe car.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Customer Experience Matrix

NOVEMBER 30, 2011

Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. Sadly, most marketers pay little attention to these nuances until they've already selected a product. CRM integration is a fundamental feature of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

AUGUST 16, 2011

But there are also a few vendors who have bet in favor of merged systems, so it wouldn’t be fair to ignore their view entirely. Vendors have made the bet by building marketing automation add-ons to a CRM system instead of building a stand-alone marketing automation product.* Of course, the jackpot here is Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Biznology

NOVEMBER 27, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. But Vocus doesn’t quite match the profile of standard marketing automation products. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Buying Signals” draws on Twitter only.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Definitely take a look if you’re in that market for that sort of product. But there’s my problem: “that sort of product” is widely available already. But is it so much easier than the other products I just listed? It’s really nice.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JULY 30, 2009

But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. Marketing automation vendors entering this market are essentially betting that they can make their systems powerful enough to be useful and easy enough for a small business to run.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

LeadSloth

NOVEMBER 16, 2010

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Lead Nurturing Based on Product Usage.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Biznology

APRIL 2, 2015

New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. Data drives B2B marketing today, and it’s a fast-evolving arena. Sales and marketing symbiosis. The next step, he believes, is new organizational structures.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Customer Experience Matrix

FEBRUARY 12, 2009

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

JANUARY 20, 2009

I guess it’s a safe bet that salespeople jump quickly on leads who are about to purchase and pretty much ignore the others, so this finding strongly reinforces the need for nurturing campaigns that allow marketers to keep in contact with leads who are not yet ready to buy. I doubt they would have ranked highly had they been included.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Together, this offers clues about what the visitor might be interested in buying.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JULY 26, 2013

The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Software vendors locked in their customers, and thus grew huge and rich. Salesforce.com for customer relationship management. He''s worth $43 billion.

Enterprise Management 28

Enterprise Management Work Management Marketing Management Budget Programs 28

Hubspot

AUGUST 20, 2013

That way sales reps can be more effective and more productive. Some CRM vendors sell their software as a cloud-based service. That means you don’t actually buy the software and install it on your own servers. You can still buy the old-fashioned "on location" stuff, but we highly recommend a cloud-based system.

Work Management 28

Work Management CRM FAQ Marketing Management 28

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Customer Experience Matrix

OCTOBER 8, 2010

On Thursday, the New York Times reported speculation that Microsoft could buy Adobe. Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Coincidence? Yeah, probably.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 7, 2019

But vendors, consultants, agencies, and marketers I spoke with mostly agreed that the larger community is just beginning to hear about the concept. The resulting backlash greatly damaged the image of DMP products and has left marketers looking for a new solution that is truly capable of meeting their needs. Later, in the U.S.,

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Zoominfo

NOVEMBER 5, 2020

It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power. They get: Company data from one vendor Contact data from another Tech stack data from another Intent data from another Investor and funding data from another Company IP Address data from yet another.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Customer Experience Matrix

JULY 1, 2016

But data and analytics don’t create revenue by themselves, so vendors naturally stress their orchestration features. This is a primary difference from conventional marketing automation products, which deliver email and often other types of messages directly. This in turn makes possible account-level analytics and orchestration.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120