Industrial Marketing Today

APRIL 22, 2010

You can buy the book from Amazon and visit his site at www.distributiontrap.com. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Resources

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 21, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 18, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 10, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 15, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This was second only to downloading product data sheets.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1. This gives the rep a business reason for the call (to offer the content) which is much better than, “Are you ready to buy yet?&#

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 3, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

OCTOBER 2, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 20, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

APRIL 4, 2011

Content for Thought Leadership We have seen effective thought leadership-style posts aid in the sales process -- particularly when dealing with complex B2B buying cycles. If they do, it can provide a valuable human face to an organization, particularly when the buying decisions of company solutions involve executive leadership.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” Yes, that’s my affiliate link and I earn beer money if you use it to buy. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

MAY 26, 2010

Twitter Twitter is a social media darling for any product launch, service or business. This can tell you a lot about your audience’s demographic and buying options. Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map. How many social shares did the post get?

Social Media 40

Social Media Advertising Channels Media Blogger 40