Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The leads will include complete, verified contact and account details, including emails and direct dial phones, so that marketing and sales teams can reach out to ideal buyers directly and drive more conversions.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

Martech Advisor

SEPTEMBER 13, 2019

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. B2B vs. B2C Intent. B2B buying (e.g. Forbes, 2018).

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Inbox Insight

MARCH 13, 2024

Effective lead prioritization is essential. With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Here’s a snapshot of buying signals.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data is your key to simplified B2B marketing lead generation. Final Thoughts What is Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Marketing Insider Group

JULY 16, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. After all, if you have more leads coming in, then you’ll have more conversions too, right? This is why a good lead scoring system is so important.

Lead Ranking 273

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 273

SalesIntel

JULY 21, 2023

While purchasing phone number lists can provide a convenient solution, weighing the pros and cons before buying is essential. This blog discusses the advantages and disadvantages of choosing whether or not to buy a phone number list for cold calling and prospecting, helping you navigate the potential benefits and challenges.

Cold Calling 52

Cold Calling Buy Work Management Outreach 52

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions.

B2B 143

B2B Case Studies Case Study Content 143

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data is your key to simplified B2B marketing lead generation. Final Thoughts What is Intent Data?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Oktopost

APRIL 29, 2024

Doing this helps to drive your leads that you are in contact with further down the funnel. Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. It provides insights into customer behaviors, interests, and purchase intentions. What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. What are the stages of content personalization for lead generation?

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. My entire universe once revolved around “the lead.” Back then, sales reps lived and died by the lead. We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. The days of qualifying leads are over!

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Analyzing download patterns across different buying timeframes (e.g., This allows them to focus their budgets.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

DiscoverOrg

MARCH 5, 2018

How is it different from a lead list? True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

markempa

MARCH 2, 2017

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. Let me explain.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Intent data can tell you all of this. What Is Intent Data in Marketing? You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Table of Contents What is B2B intent data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

AUGUST 15, 2022

In today’s fast-paced sales race, no matter how great your product or service is, your business will find it difficult to survive without high-quality leads. Defining Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) for your company can be achieved through a collaboration between sales and marketing.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads High Quality Lead 52

Only B2B

FEBRUARY 21, 2024

What is Intent Data, anyway? Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Relying solely on demographics or past purchases misses the key ingredient: active buying intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Our Approach A shocking 63% of marketing professionals say their biggest challenge is driving traffic and generating quality leads. Identify the target mix of the best 50-100 keywords.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? – Most online visitors don’t make a purchase on their first visit to a website. In other words, most of your leads float at the top or middle of your sales funnel for quite some time. In short, you’d need a lead nurturing strategy!

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads. Get more leads.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

Zoominfo

SEPTEMBER 15, 2020

For instance, if a company hires a new Chief Information Security Officer, an intent tool recognizes that one of their next moves might be to search for an integrative cybersecurity solution. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

DECEMBER 23, 2020

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Skipping on data quality and hygiene leads to data decay and costs you performance company-wide. Improve Your Data Quality.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs.

Service 84

Service Purchase Intent Landing Pages Psychographics 84