NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

PathFactory

FEBRUARY 1, 2023

Reviewers unanimously considered the software a good value for the price, while 93% said they were happy with the feature set and would buy the product again. “PathFactory won these awards based directly on feedback from their customers. Reviewers also highlighted a great relationship with the PathFactory team, giving the software a 9.2/10

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Kevin Indig

AUGUST 7, 2023

📖 Context: Consistency creates familiarity , which - paired with a good experience - leads to trust. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Imagine you buy a product. You buy a water filter and need to install it under the sink.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Where marketing and sales need to work together as leads proceed through the funnel.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads. And that can make a big difference – especially when there are buying committees.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

xiQ

MAY 14, 2020

May 14, 2020 - xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Driven Engagement (PDE). People buy from people they trust. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif., It enables them to market to an audience of one at scale.

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That's generated a good amount of traffic and leads. And that can make a big difference - especially when there are buying committees.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. That’s why it is a shortcoming to utilize a persona or buying stage when frameworking inbound marketing content. There’s a whole group of people.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

xiQ

APRIL 4, 2022

xiQ’s proprietary platform focuses on enabling the most important part of selling – engaging every buyer at every stage of the buying process. xiQ Workbench provides automatic lead scoring based on audience engagement, first-party intent data on key topics your prospects are talking about, and top accounts engaging most with your content.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Sprout Social

MARCH 10, 2021

That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. These are obviously a big hit with my team because it gives us a chance to hear from the creatives behind all of this industry-leading content. Make it yours.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Don’t have the budget to work with YouTube influencers?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Litmus

FEBRUARY 21, 2022

Propensity models might be developed on the propensity to convert–but not all prospects are ready to buy. Make sure that your campaign experience is consistent if a prospect or customer sees an ad or gets an email, and they click through the microsite.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Convert

JULY 28, 2021

Is it general research or pre-buying research? For example, if someone is searching for something like [ electric scooter for kids ], they are very likely to be at the very beginning of their buying journey, still considering options. Is it finding more information or finding more information before making a purchase?

SEO 145

SEO SERP Trends Keywords 145

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads. We look at keywords that are most likely to show high page rank across various buying cycles.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads. We look at keywords that are most likely to show high page rank across various buying cycles.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Ambal's Amusings

MAY 12, 2010

Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Content Marketing Institute

JANUARY 12, 2018

56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. This is an opportunity to lead. PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. As a result, many firms will be positioning and marketing themselves as leading experts in specific disciplines. As Millennials make more and more of the buying decisions, the way buyers find AEC service providers will change, too.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Microsites are advisable only if they don’t dilute the search authority of the main business website. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Microsites are advisable only if they don’t dilute the search authority of the main business website. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

FEBRUARY 22, 2016

Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. The presentation not only showcased the importance of reusing your content , but also truly demonstrated how interactive content makes the process easy, all while being able to converse with prospects and gain valuable lead data.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

APRIL 26, 2017

Getting caught in the hamster-wheel of status-quo marketing campaigns can lead you straight to that plateau in your marketing program. Reliance on standard lead-gated PDFs. Is there a wide variety of content formats to address those needs for the different buyers at each stage of the buying journey? . Microsites.

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

Webbiquity

OCTOBER 4, 2013

Referral traffic results from visitors clicking links on other websites that lead to your website—think of it as following a trail of digital breadcrumbs directly to your online hub. Other company or product websites or microsites (mostly for large organizations). . Referral Traffic. Coverage by industry or financial analysts.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Referral traffic results from visitors clicking links on other websites that lead to your website—think of it as following a trail of digital breadcrumbs directly to your online hub. Other company or product websites or microsites (mostly for large organizations). . Referral Traffic. Coverage by industry or financial analysts.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100