DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech

MAY 3, 2023

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). Understanding the marketing funnel Let’s talk about the marketing funnel.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 93

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). All those crappy eBooks, product-led campaign dross and ‘I just wanted to follow up my email last week’ carpet bombing have alienated most prospects. In the last decade, sales activation became the new religion.

Sales Management 76

Sales Management Top of Funnel Work Management Branding 76

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. The personalized approach tends to resonate more with decision-makers, facilitating the sales process. Employees frequently change roles, resulting in an unstable buying committee.

Account Based Marketing 109

Account Based Marketing Spending B2B Marketing ABM 109

DemandBase

JUNE 18, 2020

Through a few simple online searches, thousands of sales reps around the world have identified you as a decisionmaker, and they have a product that they feel would benefit your specific company goals. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Examining today’s Sales challenges. Success in Sales can only be achieved by first understanding the challenges we face in our industry. And we’re in good company.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing. Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. 3 – Learn to Think Like Your Buyer.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Martech

MAY 10, 2022

Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. How do they compare products side by side?”).

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. That’s when I was a sales rep years ago. Back then, sales reps lived and died by the lead. Sadly, for many sales reps, it’s still the case. Sadly, for many sales reps, it’s still the case. Remember those days?

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Engagio

JANUARY 16, 2024

Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023. He emphasizes the importance of intrinsic motivation over metrics and shares his process for hiring passionate people.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Efficiency FTW.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Interestingly, 22% found that buyers today are actually more reliant on salespeople during their decision-making process. .

Buy 70

Buy Process B2B Peer-to-peer 70

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Engagio

JANUARY 30, 2024

Start this process with a small sample of the data. To recap (or TL; DR), here is the 7-step modeling process: Data collection Data cleansing Feature selection Model training Testing and validation Deployment Monitoring, updating, iterating There is no one-size-fits-all model. Predicting sales growth. Time to test and validate.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. Tighten your sales and marketing alignment.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. These were fueled by technology. Beginning in 2022, a new term emerged: account-based experience (ABX).

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Together, these products expand our end-to-end platform and provide a combination of onsite metrics, customer, intent, and marketing program data to arm B2B marketers. Demandbase Data Stream. Self-Serve Targeting.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization.

Enterprise Management 74

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 74

Engagio

MAY 14, 2021

Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams. Interruption Marketing describes tactics that work only if they interrupt you to get your attention. CSO Insights).

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? The truth is vision isn’t easy. Pieter De Temmerman. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

SEPTEMBER 18, 2023

As a long-time Sales Development leader, I know too well the difficulties of opening up sales opportunities in tough economic climates. As a prospector, this means you have to do a lot of the work at the top of the funnel more effectively. It all starts by understanding buying signals.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Product-led growth (PLG) has exploded.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. Recent studies are starting to provide us a nuanced answer: it’s both.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Engagio

NOVEMBER 19, 2020

This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. It’s the lead domino that will create a cascade of positive outcomes through the entire sales process. The first step in this process is defining your Ideal Customer Profile. content and offers).

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

Statistics 75

Statistics Work Management B2B Marketing Marketing Management 75

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Here’s how he believes intent is elevating the buying experience. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Put simply, B2B intent data reveals the buying intentions of potential customers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Engagio

JANUARY 12, 2021

ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. ABM takes time to show results , meaning we need metrics that show real progress within big, complex deals throughout the sales cycle. Think about what matters to Sales. Enough said. (OK, Let’s cover each.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

SEPTEMBER 15, 2020

In a podcast with SalesTechStar, Jay Tuel shared tips and industry insights for salespeople across roles—from the Sales development rep to senior leadership—on how to be successful in a work-from-home environment as we navigate an economic downturn and COVID-19. Meanwhile, check out these noteworthy excerpts.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. It’s not just industry tactics and technologies that are changing. Consumer behavior continues to shift toward digital-first buying. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Uncover your prospect’s buying signals so you know when to reach out. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Uncover your prospect’s buying signals so you know when to reach out. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40