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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

This isn’t just about throwing content into the digital universe and hoping for the best. It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. You’re aiming to engage, inform, and ultimately, convert. Why Zemanta?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. In essence, account-based marketing is just a smarter way to do B2B marketing.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them.

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No Longer a “Native Newbie”: Interview (and Free Guide!) with Affiliate-Ace Amy Cheung

Outbrain

Ever wondered what a first-time native experience looks like through the eyes of an Affiliate? Platforms with this type of bidding model, Outbrain included, are usually very effective in identifying the highest-CTR ads and siphoning the bulk of the traffic volume to them. Well, as it happens, so did we.

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Data-Driven Attribution and SEM [ebook]

QuanticMind

A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition. The Hidden Power of Intent Data—Harness What the Human Eye Can’t See. Today’s marketing and advertising leaders have more data than they know how to manage. Why Does Deep Funnel Data Offer a Strategic Advantage?

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