PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. I probably buy the most technology out of any buyer here at Planful.

Buying Cycle 82

Buying Cycle Intent Ideal Customer Profiles Planning 82

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Do you know which specific companies are currently in-market to buy your product?

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Madison Logic

JULY 20, 2023

B2B buying is a team effort that marketers cannot afford to overlook. According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Marketing Automation Has Transformed Both Marketing and Sales.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Martech

MAY 5, 2023

See something — like something — want something — buy something. Marketers know this as “the sales funnel”. The advent of AI and the avalanche of data has distorted the shape of the funnel. If it is not shaped like a funnel any more, then what is it? If it is not shaped like a funnel any more, then what is it?

Top of Funnel 102

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 102

Zoominfo

MAY 27, 2021

the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work? The Intent Data Difference: How it Works. That’d be something.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 107

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 107

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. Top Five Competitive Advantages of Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MARCH 2, 2022

Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson?

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 346

Buyer Intent Top of Funnel Intent Marketing AI 346

6sense

NOVEMBER 25, 2021

As we’ve learned in this blog series highlighting key findings from our new interactive ebook , shining a light on the otherwise invisible Dark Funnel of buyer intent is novel to say the least. . But Dark Funnel visibility is much more than a neat trick. Validating visible buyer journeys. Check out the Ebook.

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Buyer Intent Advertising Funnels 62

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. But the Dark Funnel isn’t just for prospects.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. But the Dark Funnel isn’t just for prospects.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Directories are a high-intent channel that can help sellers find and convert more buyers.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. But does this also mean that the metaverse will get a boost as the next big marketing channel? Understanding buyer intent

Top of Funnel 101

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 101

SalesIntel

NOVEMBER 29, 2023

Based on marketing engagement and activity as well as persona and industry, the goal is to find prospects who fit your buyer persona and are showing direct interest in your product or service. The final piece is buyer intent data to track which companies are actively researching your company and similar solutions.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Marketing Analytics Tools Ideal Customer Profiles 52

Heinz Marketing

OCTOBER 13, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data?

Intent Data 123

Intent Data Intent Top of Funnel Marketing Automation Services 123

DiscoverOrg

APRIL 17, 2019

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. Your buyers are doing this, too: They’re trying to get clear on what problem they’re trying to solve. Step 2: Vetting the market.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. After reading this guide, you’ll learn: • What is Account Based Marketing? •

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture. What is the buying probability? What are they interested in?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

6sense

DECEMBER 1, 2021

We refer to this world of anonymous buyer intent data as the Dark Funnel. We talk to B2B revenue teams a lot about how matching traditionally unidentified Dark Funnel clues to known accounts is the new key to chauffeuring buyers through the sales funnel. Clueing Into Buying Teams. Consider that: .

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Inbox Insight

SEPTEMBER 10, 2020

And this means that marketing departments are searching for new solutions to help them stand out. They are buying more MarTech products than ever before, and they are constantly on the lookout for the next big thing. This means that early-stage content consumption is a useful indicator of buyer intent further down the line.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 97

6sense

NOVEMBER 9, 2021

Last week , we told you about our new interactive ebook A Deep Dive Into the Dark Funnel , which provides a close-up of the hidden buyer intent most data revenue teams can’t detect … and how to leverage it to dramatically improve their business performance. Buyer interest in a solution. What are Behavioral Signals?

Top of Funnel 48

Top of Funnel Digital Marketing Funnels Buyer Intent Marketing Funnels 48

Outreach

JUNE 15, 2021

All potential buyers give you emotional cues to demonstrate how engaged they are in your product. These emotive signals are a powerful way for you to glean insights about their buying behavior. We can now rely on things like buying behavior — or more specifically, buyer sentiment data — as more telling signs.

Top of Funnel 52

Top of Funnel Webinar Metrics Intent Signal Buyer Intent 52

Only B2B

DECEMBER 1, 2021

Are your leads ready for market? The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Lead Scoring And MQLs.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127