Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 42% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 42% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Demand Gen - Find new business. Vendors - Odds are that if your marketing vendors are here.

CMO 100

CMO Lead Gen Vendors Conference 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but."

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

MARCH 1, 2010

Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. He was selling a "SaaS telecom/VoIP solution for small to medium sized businesses." I'm sure they are selling the appointment for far more, and the vendor is suffering from ROI-paralysis.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

NOVEMBER 22, 2009

Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. He was selling a " SaaS telecom / VoIP solution for small to medium sized businesses." I'm sure they are selling the appointment for far more, and the vendor is suffering from ROI-paralysis.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

MAY 18, 2009

My initial thoughts are that in a pay-for-performance model where the vendor is being compensated for leads delivered, appointments completed or sales closed, there might be more acceptance of an outsourced approach. Having a great vendor as a partner gives you breathing room as it pertains to capacity. Outsourced and Insourced?

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

MAY 5, 2009

My initial thoughts are that in a pay-for-performance model where the vendor is being compensated for leads delivered, appointments completed or sales closed, there might be more acceptance of an outsourced approach. Having a great vendor as a partner gives you breathing room as it pertains to capacity. Outsourced and Insourced?

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

DECEMBER 29, 2008

The topic comes up in business during normal conversation, it comes up in social settings. Copies of certificates, offset purchases, internal plans and procedures, vendor choices, etc. Our community of employees, contractors, clients, and vendors have recognized the practices as important to them. It is trendy to be green.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

The topic comes up in business during normal conversation, it comes up in social settings. Copies of certificates, offset purchases, internal plans and procedures, vendor choices, etc. Our community of employees, contractors, clients and vendors have recognized the practices as important to them. It is trendy to be green.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

MARCH 29, 2010

Prospects communicate with vendors differently. With unlimited data licenses at four vendors, search tools that didn't exist just four years ago, autodialers, power dialers, Google alerts, social media and other techniques -- this business is a specialized trade now and the new skills need teaching. Times have changed here too.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

MARCH 16, 2010

In our business, time is money. Consider outsourcing as part of your business continuity plan. Have a vendor ready to turn on at a moment's notice. What about a business disaster? For our sales rep clients, lost production from their lead gen partners means lost opportunity.

Lead Gen 100

Lead Gen Lead Ranking Leads Lead 100

Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. Excerpt: " the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of arming their business when they are ready.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. Excerpt: "the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of arning their business when they are ready.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

APRIL 1, 2010

Of their initial meetings with vendors, 58% were by phone and of those, 69% were "effective." No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. In general, it is becoming more the norm to begin a relationship by phone. I think not.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JUNE 19, 2009

As you all know, Green Leads is in the b2b appointment setting business. Those of us in the business can recite stats at the drop of a hat -- what list penetration numbers are, the mix of titles based on the client or industry, the number of C/VP level referrals, the reschedule and cancel rates -- you name it. So X meetings for $Y.

Work Management 100

Work Management B2B Best Practices Stats 100

Smashmouth Marketing

JUNE 15, 2009

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. The ROI is easy to calculate as clients only pay when the sales rep completes the meeting. So X meetings for $Y.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Building a performing team of appointment setters, as a business or a function of inside sales, requires best practices, tips and tricks -- and most of all -- discipline.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

MARCH 27, 2009

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 42% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 25, 2009

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

AUGUST 10, 2009

It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. It's suitable for small business, or for a larger, more sophisticated organization. Genius eliminates the need for heavy IT support. The heart of the package is the Automation Workflow Designer.

Marketing Automation Services 100

Marketing Automation Services Product Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 10, 2009

It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. It's suitable for small business, or for a larger, more sophisticated organization. Genius eliminates the need for heavy IT support. The heart of the package is the Automation Workflow Designer.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 12, 2009

It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. It's suitable for small business, or for a larger, more sophisticated organization. Genius eliminates the need for heavy IT support. The heart of the package is the Automation Workflow Designer.

Marketing Automation Services 100

Marketing Automation Services Sales Genius Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 2, 2009

Since, Nigel and I have had long conversations about our businesses and the industry in general. Mike: You and I are in the high level lead generation and appointment setting business. Do you think that single nuance between vendors is "sales 2.0?" When I first met Nigel Edelshain at the Sales 2.0 No presumptions--just Sales 2.0

Conference 100

Conference Cold Calling B2B Sales Advertising Mediums 100

Smashmouth Marketing

SEPTEMBER 2, 2009

Since, Nigel and I have had long conversations about our businesses and the industry in general. Mike: You and I are in the high level lead generation and appointment setting business. Do you think that single nuance between vendors is "sales 2.0"? When I first met Nigel Edelshain at the Sales 2.0 No presumptions--just Sales 2.0

Conference 100

Conference B2B Sales Cold Calling B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Although there are lots of vendors out there that do automated lead scoring, what can you share with the folks that can't afford the enterprise-level solutions? Mike: As you know, Green Leads is in the business of outbound marketing. Mike: Emily, you're speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Although there are lots of vendors out there that do automated lead scoring, what can you share with the folks that can't afford the enterprise-level solutions? Mike: As you know, Green Leads is in the business of outbound marketing. Mike: Emily, you’re speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100