The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 Good luck in your email marketing selection process!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. Are you ready to present? What is essential?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Webbiquity

JUNE 25, 2012

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

B2B Marketing Traction

OCTOBER 20, 2010

I’ve been doing a presentation called “Leverage Technology for Marketing Success” for about the past ten years. I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. No, no, no! Have an online conversation?

Social Media 100

Social Media Media RSS Twitter 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hubspot

DECEMBER 8, 2017

Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. 2) LinkedIn. Don't walk into a meeting without looking at the person's LinkedIn profile first. Team, $5/month/user; Business, $12/month/user. year; Business, $12.00/month/user.

Ideal Customer Profiles 101

Ideal Customer Profiles Hubspot Mobile Marketing Pricing 101

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Convince & Convert

SEPTEMBER 11, 2015

When faced with the choice between a brand whose activities are front and center and whose messages are presented consistently and another brand that’s maintaining relative radio silence, consumers will nearly always pick the brand they know more about. Have them tweet the contents of their bookshelf or RSS feed. Real Life Example: .

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

The Effective Marketer

AUGUST 5, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn. Image by Getty Images via @daylife.

B to B 80

B to B Social Media Media Thought Leadership 80

Buzz Marketing for Technology

JULY 24, 2008

This is not another powerpoint presentation. We review several approaches for creating researcher bio pages- from personal websites to blogs to professional networking sites such as LinkedIn. RSS feeds for staying current. Recent changes: Social bookmarking , RSS feeds , Wikis All Changes » Notification settings.

Wiki 100

Wiki RSS Privacy Policies Work Management 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. You can follow any responses to this entry through the RSS 2.0 Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

A good starting point on how to do this is Travis Isaacs presentation “ How to Wireframe Like a Ninja “ It talks about Keynote (a presentation tool for the Mac), but 99% is transferable to PowerPoint. You can follow any responses to this entry through the RSS 2.0 The key is to keep it nice and clean.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Martech Advisor

JANUARY 24, 2020

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. Become a Content Marketer - LinkedIn Learning. Become a Content Strategist - LinkedIn Learning. Premium LinkedIn users have free access to both courses.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Share this on Linkedin. Avaya makes Business Communications more Social It’s a very exciting day for me here at. Share this on Facebook.

Social Media 100

Social Media Digg Media RSS 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. You can follow any responses to this entry through the RSS 2.0 More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 23, 2009

If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Smashmouth Marketing

JUNE 14, 2010

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Adobe Experience Cloud Blog

JUNE 13, 2012

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. Here are 10 proven tactics to help you never run out of content ideas: #1: RSS Reader: Scan it Daily. Linkedin Today .

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. It’s my pleasure to present the eBook. 78% of their biggest challenge is generating quality leads.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Ranking Lead Scoring 100

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I got a couple pages worth of notes from her presentation. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Next, you can look at performance.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. You can follow any responses to this entry through the RSS 2.0 This bullet also reminds you that you need to dedicate time to your plan.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Albacross

APRIL 9, 2019

Searchers are less likely to happen upon your site, and any that do appear are going to be much more discerning about how and when they do business. If you can discern the secret to impressing an enormous client, it will work similarly well for any other businesses you care to target. But B2B is more demanding.

Brand Identity 56

Brand Identity Branding B2B Enterprise Management 56

The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Insider Group

SEPTEMBER 25, 2023

You’re taken to a page that shows you world and local news, but then can select specific topics like technology, business, sports, science, health, or entertainment. They simultaneously query multiple search engines (such as Google, Bing, and Yahoo), then present the combined results to users in a single list.

Aggregators 249

Aggregators Work Management Marketing Management Service 249