Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. Don’t let your manufacturing company get left behind in the digital age.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Marketing Insider Group

OCTOBER 12, 2015

One of the most effective ways to do this is through social media advertising. With targeted ad campaigns, you can promote your content to ensure it reaches the audience you want to target. Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips.

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. It is a popular professional social networking website used by professionals to connect with each other. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. followers) LinkedIn : JenCapstraw (4.3K Twitter : @JenCapstraw (3.9K

Email Marketing 123

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 123

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Get Comfortable With Virtual Events. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

illumin

SEPTEMBER 25, 2023

This new platform was quickly followed by MySpace and LinkedIn in 2003. MySpace marked a shift in social media into the mainstream. LinkedIn was an equally big development, with the networking site remaining the primary professional space online today. In 2007 to 2008 Twitter also introduced Promoted Tweets.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . You should be too. . Platform Specific Specs.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook reviews are becoming a more mainstream way to evaluate businesses. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

The Marketing Blender

MARCH 15, 2021

Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. Targeted paid social campaigns. You’re a business owner and, as it turns out, you’re human too—a consumer and a decision-maker. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. Today, there’s another place your company can go to reach the masses. Today, there’s another place your company can go to reach the masses. Social media. Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Navigate the Channel

AUGUST 11, 2022

77% of business decision-makers found at least one new supplier at the last trade show they attended. One effective event promotion technique is to use your past attendee list and offer an incentive for those people to attend your new event. Promote the location. Targeted ads on LinkedIn. Build an event landing page.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. 7 Essentials for Paid Media Plans 1.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. Why Video Marketing.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. And look for company names and target contact names or roles, if possible. Enterprise, mid-market, or startup/small business?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Valasys

OCTOBER 23, 2019

The common questions about the LinkedIn ad budgets revolve around quantifying the Cost-per-click (CPC) and substantiating its value against the previous campaigns. Making the essential tweaks with LinkedIn ad budgets is possible only when marketers can continuously monitor and optimize their advertising endeavors on LinkedIn.

Cost Per Click 49

Cost Per Click Paid Search Agency Linkedin Optimization 49

SmartBug Media

OCTOBER 30, 2020

A lot of things have changed when it comes to how we do business and connect with prospects and customers. Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Email Promotion. Social Media Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Excelsior Research

APRIL 22, 2022

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. Digital Marketing is the rapidly growing division of business and marketing. Paid social advertising : .

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Contently

MAY 23, 2018

For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level. ” Cardinal Health locked in on Facebook and LinkedIn as the primary platforms for its paid program.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Sprout Social

APRIL 20, 2020

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Video strategy built for YouTube.

Video Marketing 93

Video Marketing Ad Building Paid Social Agency Youtube 93

Lake One

MARCH 6, 2019

With more than 500 Million users , nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople. Because of its emphasis on career, LinkedIn attracts often hard to reach buyers. One of my personal favorite LinkedIn lead generation tactics is reaching out to profile viewers. CEO/Founder.

Lead Generation 40

Lead Generation Linkedin Sales Qualified Leads Lead Scoring 40

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. In fact, 65% of small business commerce comes from their existing customers.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Circle Studio

JULY 17, 2019

Content marketing is an effective and important marketing strategy, but it’s made strongest when you set a budget to promote your content on the right platforms to the right audience. Paid amplification allows you to choose when, where and how frequently your content is seen by your target audiences. Implement paid social media posts.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

SmartBug Media

JUNE 24, 2020

Wondering which paid media channels are poised to help you attract more business during the current crisis ? Below, we’ve put together a quick guide to some of the best options out there, so you can position your business to cut through the chaos and connect with potential customers. COVID-19 has shaken the job market hard.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media.

Paid Content 141

Paid Content Social Media Media B2B 141

SmartBug Media

JULY 14, 2021

Every business will measure the success of their marketing campaigns differently, whether it's products sold, leads generated, or contacts engaged. Many companies will also use paid media to promote their brand and gain greater visibility in the marketplace.

Paid Content 105

Paid Content Cost Per Click CPC Media 105

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

FMG Suite

DECEMBER 17, 2020

Financial advisors who want to grow their business and increase their AUM need to learn about PPC advertising. Investing in paid ads has gone from an alternative growth-strategy to a necessary one. Use Ad Extensions to Promote an Ebook. LinkedIn and Facebook also provide handy tools for driving traffic to your ebook download.

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119