Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Metadata

MARCH 15, 2022

The key here is that lead generation is a subset of demand generation. There’s a lot to cover, but here’s our tl;dr version: Demand generation is the process of building an audience across channels. Lead generation is the process of turning your audience into sales prospects. What is lead generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. How exactly does it work?

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Outbrain

MAY 4, 2022

One of the most vital business goals for a B2B website is to generate leads. Even if a lead does not convert into a client right away, having their contact information in your database opens the door to future interactions and sales. That’s why marketers place lead generation as their top priority and goal.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Parse.ly

JANUARY 28, 2021

Whether you’re creating a blog post, an ebook, an article, a video, or any other form of content, you need to have the right data in place in order to know how it’s contributing to your business. Content strategy is the process of creating and executing a plan to use content as a way to achieve the various goals you have as a business.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Metadata

APRIL 25, 2023

We interviewed two Metadata customers to look at things like their evaluation process, how they got leadership buy-in, and, most importantly, the good, bad, and ugly of using Metadata. The same thing happened for Andrew Harder, Senior Paid Media Manager at Webex Events by Cisco. More like tech mountains.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. Here are some common lead generation mistakes organizations make with their website and how you should fix them. Mistake #1: No lead generation marketing strategy. Everything you do should be customer-first.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. It has the power to grow a business. Then the sales team can do their magic to make the deal.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

KoMarketing Associates

JUNE 6, 2013

Our Director of Online Marketing, Casie Gillette , will be presenting alongside a group of highly talented search professionals including Kristy Bolsinger , Ric Dragon , Adam Schoenfeld , and Eric Werner , discussing the top social media tactics for search marketers. Marketingsherpa Lead Gen Summit. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Create content geared toward lead progression, not lead capture.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

NetLine

FEBRUARY 22, 2019

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). My quest for lead capture through content took many forms with minimal capabilities to support traffic to those pieces.

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Inbox Insight

MARCH 27, 2018

It’s been discussed at great length elsewhere that B2B decision makers are spending more time researching before they contact a sales team from any given vendor. Most of us won’t get the attention we want from this tactic. It’s fundamentally because of a change in customer behaviour. 72% produce more content than last year.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Sales Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

OCTOBER 14, 2020

Davis Mastin , HubSpot Product Manager, Marketing Reporting. Like the name suggests, smarketing meetings are meetings where the sales and marketing teams align their efforts to achieve a common goal. In this world, it’s very easy to get hung up on generating as many leads as we can to get over to our sales team.

Marketing Report 71

Marketing Report Marketing Attribution Top of Funnel Allocation 71

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Mike: People are bombarded with so many options.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Mike: People are bombarded with so many options.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Lake One

APRIL 21, 2020

Do you have a long, complex sales process? Is your good or service a considered buying process, in other words, does it require multiple decision-makers and/or a lot of research? This is important because traction indicates some semblance of process. Are you looking to scale and define sales processes?

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Brandpoint

JUNE 1, 2018

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. The difference between demand generation and lead generation. turning them into sales leads.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Ranking 76

SalesIntel

JUNE 5, 2024

Supercharge your sales engine! Effective lead management is the secret weapon of any growing sales team, no matter the industry. Luckily, lead management software is here to streamline your lead tracking and turn lookers into loyal customers. What Is Lead Management Software?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Budget 52

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Strategic-IC

MAY 21, 2018

To be effective, lead generation strategies must do more than check off points on a ‘success tactics’ list. Successful approaches recognise that testing, evaluation and regular optimisation of current toolsets is required to continually drive quality traffic and generate valuable leads. Related: 2. AdWords remarketing (paid)?.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Enter Your Business Email Address. The short answer: No.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

OCTOBER 23, 2014

This tactic can be spammy if done incorrectly. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). For example, if you are an inbound marketer or sales person, you might join inbound.org and start a discussion around your piece of content there.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Salesforce Marketing Cloud

MARCH 15, 2024

How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation? Get the free guide What is lead generation?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

PureB2B

JUNE 20, 2022

Featuring honest client reviews and testimonials is an authentic and simple way to generate more leads for your business. Provided you don’t deviate into overt sales talk, this will establish credibility and authority. Because of this, they aren’t as easily swayed by sales talk. Establish your expertise in online forums.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve identified a business problem or opportunity, and after educating themselves on available options in the marketplace, the prospect has identified your company’s solution as a potential suitor to invest in (Congrats!). Sales agrees!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. Quality of incoming traffic converting into leads. It’s that simple.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Convince & Convert

AUGUST 19, 2016

Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. One stumbling block he encounters all too often, Anthony says, is a brand’s sales funnel. So today, we’re talking specifically about the sales funnel.

Top of Funnel 95

Top of Funnel Paid Content Digital Marketing Funnels Funnel Advertising 95

Hubspot

FEBRUARY 11, 2016

What is inbound lead generation? It's a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world. Download our complete guide to lead generation here for even more lead gen tips. What Is Lead Generation?

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

Hubspot

FEBRUARY 8, 2012

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in.

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 28

Single Grain

SEPTEMBER 22, 2022

So what’s a marketer or sales rep to do? Use lead generation software — that’s what! When people show interest in your business, these tools notify you so that you can get in touch with leads, convert them and drive more revenue. Features to Look for in a Lead-Generation Tool. HubSpot Sales.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors. What is an email list?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Optinmonster

APRIL 27, 2023

What is a Lead Generation Form? What Do the Best Lead Capture Forms Have in Common? A lead generation form, also called a lead gen form for short, captures email addresses and other contact information from potential customers. These forms are an essential part of any lead generation strategy.

Lead Generation 90

Lead Generation Sales Qualified Leads Examples Generation 90

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. Broadly speaking, an inbound lead refers to any prospect who personally reaches out to a brand to learn more. A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!).

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147