Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. It offers multiple advantages for the business to rise above the competition. So are you using a live chat tool for your website?

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.” Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

SEPTEMBER 22, 2016

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 88% of consumer trust online reviews as much are personal recommendation. Forrester ). Forrester ). GE Capitol ). FINDING YOUR AUDIENCE.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

JULY 26, 2019

I think both products give these companies competitive advantages that will prove good for business. Perhaps, someday, that online support chatbot will be a haptic hologram sitting next to you: It will hold your hand and comfort you, knowing your personal history and preferences. Haptic Hand Holding. Chats with Burglars.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Biznology

SEPTEMBER 14, 2015

For a business or a brand to “wrap its head around” the idea of an ongoing conversation with the customer, we are best served by taking a closer look at the role of the brand in experience management and contact management. We know that 14% of people polled trust conventional advertising.

Brand Identity 80

Brand Identity Branding Top of Funnel Loyalty 80

Biznology

MAY 27, 2010

Like Forrest Gump's momma told him, "Stupid is as stupid does," the same applies to Facebook. The little person is who really matters here. Whether you trust Facebook enough to get fully engaged is your call. Bottom line is that Facebook is about money. Here are just a few observations. Facebook is as Facebook does.

Facebook 80

Facebook Wikipedia Privacy Forrester 80

Biznology

NOVEMBER 6, 2013

Gen Live’s expectations for highly relevant and personalized content will rise. According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. They expect to “connect anytime, anywhere, and to anyone.”

Generation 80

Generation Planning Forrester SMS 80