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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget-pressed buyers are making smarter decisions: false.

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Pega: AI will power the autonomous enterprise

Martech

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. “There are opportunities in a business to make portions of the business self-optimizing,” Pega CTO Don Schuerman told us.

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How to Find the Right CRM Solution for Your Business

Sharpspring

The most valuable asset businesses strive to gain is a loyal customer base. While the initial stages might not be troubling as you are dealing with a few clients, as your business grows, you might be overwhelmed by the growing number of customers. Why do you need a CRM solution? Understand the features and functionalities.

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Does your organization need a digital asset management platform?

Martech

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

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Best White Label SEO Software Tools for Digital Marketing Agencies

seo.co

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

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What Is an Enterprise Business?

ClearVoice

What is an enterprise business? An enterprise business is for-profit in status and usually a start-up in nature, often a sole proprietorship headed by an entrepreneur. An enterprise business exhibits fast-paced growth and focused ingenuity. Business is business, right? Discuss.io. Their focus?