ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Innovation Overview The newly-announced Einstein 1 platform and tools allow for a more seamless integration into the core Salesforce business Cloud.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

APRIL 10, 2023

.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. It sounds good on paper.

Marketing Attribution 89

Marketing Attribution Enterprise Management Work Management Marketing AI 89

TrustRadius Marketing

OCTOBER 27, 2022

Innovation is a hot-button topic for small businesses and enterprises alike. Despite this debate, the market for it is expected to grow by 27% from 2021 to 2026. . Software that provides this functionality is called a low-code development platform (LCDP) or low-code application development platform (LCAP).

Enterprise Management 98

Enterprise Management Work Management Marketing Management Budget Programs 98

Circle Studio

APRIL 4, 2018

Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in a Customer Relationship Management (CRM) solution. Map out your goals and objectives.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Marketing Automation Services 60

Webbiquity

JUNE 19, 2019

In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees. An online business has lots of moving parts to manage.

Paid Search Agency 166

Paid Search Agency Enterprise Management Marketing AI Work Management 166

TrustRadius Marketing

JULY 27, 2022

Companies can create their own custom calendars, inventory trackers, task management system, or really anything depending on the software. This UI is a common staple in modern software today. With software like LCDPs, non-programmers create enterprise-grade apps. You would recognize it as a drag-and-drop interface.

Small Business Marketing 98

Small Business Marketing Pricing Price Enterprise Management 98

Martech

NOVEMBER 17, 2022

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Customize HubSpot to match your business terminology with custom lifecycle stages.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Lock-In 103

Valasys

NOVEMBER 21, 2022

Cloud security management is a set of practices and tools created to address both internal and external security threats to businesses. As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. .

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Privacy 40

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Heinz Marketing

SEPTEMBER 16, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. “We We need more enterprise clients!” is a familiar call for B2B marketers. There are plenty of posts about how to generate that demand, but today I want to talk about what many revenue teams view as a major hurdle to landing enterprise deals: procurement.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Vendors 103

Leadspace

JULY 10, 2019

As digital marketing evolves, data management is becoming the backbone of a good online marketing strategy. To ensure your company’s data quality , you must follow these data management best practices. To ensure your company’s data quality , you must follow these data management best practices.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Marketing Automation Services 62

Optinmonster

MARCH 17, 2022

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. Plus, creating a website makes your business more professional.

Small Business Marketing 105

Small Business Marketing Godaddy Marketing Websites Marketing Automation Services 105

EveryoneSocial

JANUARY 28, 2020

Pending your business objectives, you may only have this strategy and program in place for one or two key areas, potentially a combination, or maybe you are considering going company wide. You want employees who are excited about their work, their company, and want to create and share on the company’s behalf.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. As a result, decision-makers often lack access to a comprehensive view of the business, preventing them from making informed choices that consider the broader context.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Define Your Video Marketing Goals 2. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Hubspot

AUGUST 2, 2022

The SaaS revenue model offers massive potential for businesses — with the right approach. Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Cross-Selling 69

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Working well with data. Learn how to work confidently with data.

Enterprise Management 134

Enterprise Management Transparency Paid Search Agency Lock-In 134

Content Standard

MARCH 6, 2015

As I shared in my last post , when it comes to content marketing success, the proof is in your profit—especially in enterprise software. Read on, marketing warrior. “Begin with the end in mind” is a cliche for a reason, so take a moment to picture your definition of “the content marketing win.”

Enterprise Management 40

Enterprise Management Lead Ranking Work Management Lead Scoring 40

Salesforce Marketing Cloud

SEPTEMBER 29, 2022

Business leaders have been grappling with climate change for more than a generation now. Employees are seeking more action,” said Farshad Family, managing director at Accenture. “If Nearly half surveyed would accept a lower salary to work for environmentally sustainable organizations. . Join our climate action hub.

Enterprise Management 52

Enterprise Management Work Management Business Lock-In 52

Aberdeen

SEPTEMBER 4, 2019

They want to prevent the expensive outages that occur due to unforeseen issues, but they need to move at market speed. Though the market offers many open-source scripting approaches to network management, these quick fixes are not reliable over time; a longer-term solution is needed. Say Goodbye to Scripting.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Automation 40

ClickZ

OCTOBER 23, 2019

Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be interrupted by too many stakeholders. Hightail works with clients including Patagonia, Jimmy Kimmel Live, the NFL Network, and Whole Foods Market.

Digital Asset Management 58

Digital Asset Management Enterprise Management Work Management Marketing Management 58

Martech Advisor

NOVEMBER 29, 2019

Data, in all forms - be it related to sales, supply chain, or the customer experience - has become ubiquitous in the business environment. While this should be welcome news for any enterprise, in reality, ubiquitous data is not the same as serviceable data. The solution? And therein lies the paradox.

Marketing AI 68

Marketing AI Enterprise Management Work Management Marketing Management 68

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). So what role does content play in all this? In short, a critical one.

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” People in this position have a stark choice: Either journey to a Tibetan monastery in search of a solution to suffering, or get a video library and get organized. Get the insights you need to craft a video strategy that works.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Heinz Marketing

AUGUST 22, 2019

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions.

Demand Generation 85

Demand Generation Work Management Demand Enterprise Management 85

Salesforce Marketing Cloud

JULY 12, 2023

Before they widely embraced what has become a $1 trillion annual business, they had concerns over the security of their personal and financial data. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. There was a trust gap.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Sprout Social

DECEMBER 29, 2022

When you hear the phrase “work smarter, not harder,” what comes to mind? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level.

Enterprise Management 99

Enterprise Management Work Management Budget Programs Marketing Management 99

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. Which solution will suit your needs? For us, “best” means a solution that works for the organizer and its goals. Three buckets of virtual event solutions. Webinar solutions. This is both an opportunity and a burden.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Engagio

MAY 2, 2018

One of our core values is helping our customers succeed, which is why we invited some of our top customers to reinforce the impact that we’re having on their businesses. One of the customers that we invited was Evy Wilkins , VP of Account Based Marketing at Traackr. Brandon: What traits make a good ABM Leader?

Account Based Marketing 76

Account Based Marketing Enterprise Management Work Management Marketing Management 76

Engagio

DECEMBER 28, 2020

And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. CEO at Marvel Marketers | LinkedIn. But this year is quite different than years past.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Define Your Video Marketing Goals 2. Watch and Learn.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Heinz Marketing

AUGUST 22, 2019

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions.

Demand Generation 53

Demand Generation Work Management Demand Enterprise Management 53

Seismic

MARCH 21, 2019

That’s why this Women’s History Month, we’re recognizing the women we admire for innovating, enabling and leading the business world toward a better tomorrow. Alexandria McCarthy – National Marketing Director, Brinker Capital. Amanda Halabi – Senior Manager, Organizational Change Strategy, Cognizant.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

ClearVoice

MAY 6, 2019

A good marketer knows that content marketing is imperative to the success of their overall marketing efforts, but convincing a company’s leadership of that importance can be difficult. And with the abundance of dashboarding tools available to marketers, creating a well-built content marketing dashboard is easier than ever.

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75

Contently

MAY 23, 2018

For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level. And a little luck too. There’s a science to putting all of the pieces together. Paying It Forward.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Content Standard

FEBRUARY 15, 2016

Just this week I had an opportunity to participate in a webinar where I co-presented with a consultant from HourlyNerd , a global online marketplace that connects companies with independent business consultants for project-based work. All this data provides marketers with a clearer picture into the lives of their audience.

Enterprise Management 40

Enterprise Management Work Management Planning Marketing Management 40