KoMarketing Associates

DECEMBER 30, 2013

4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles. 5 PR Strategies You Can Use To Build Links Right Now. 74% of Small Businesses Use Content Marketing to Boost SEO. Image courtesy of eMarketer. In short, 2014 is shaping up to be another busy year in search, social, and content.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

NuSpark Consulting

JANUARY 21, 2012

One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. eMarketing Strategies for the Complex Sale. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Ardath Albee.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

markempa

AUGUST 1, 2007

Does the sales team either ignore your hard-won leads or complain about their quality? Could you have helped move it along by going deeper in the sales cycle? Does the sales team either ignore your hard-won leads or complain about their quality? Could you have helped move it along by going deeper in the sales cycle?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

MLT Creative

JUNE 27, 2011

According to David Meerman Scott , author of The New Rules of Marketing & PR , "Successful online marketing an d PR efforts work because they start by identifying one or more buyer personas to target." Where in the sales cycle is the buyer? Any pet peeves or pain triggers? What trade pubs does he read?

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

markempa

MARCH 8, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JANUARY 4, 2006

Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads. Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 9, 2005

« Podcast: How to Nurture Leads | Main | Winning the Complex Sales Cycle with Thought leading Content » B2B Lead Generation Blog Adds FeedBlitz for Email Notification I have an announcement for readers who use Bloglet to get email notification for the B2B Lead Generation Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. Jill is in high demand. Jill is in high demand.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MARCH 30, 2005

Reputation has a direct link to the second output – demand creation – and indirectly helps to drive the third output (revenue) by building a foundation of trust and credibility that should be revisited as needed throughout a sales cycle." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

JUNE 8, 2005

Read More] Tracked on October 09, 2007 at 08:57 PM Comments Using thought leader content as a lead generation tool Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 19, 2005

A recent article in the Harvard Business Review, “The One Number You Need to Grow” by Frederick F. Reichheld asks, “Would you recommend our products or services to a business peer?” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? 3 must-have marketing tools for small businesses by iMedia Connection. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100