Navigate the Channel

NOVEMBER 2, 2022

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

SmartBug Media

JANUARY 18, 2023

The world is bracing for a possible recession , and businesses are scrambling to craft strategies that account for an economic downturn. Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Navigate the Channel

NOVEMBER 9, 2023

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Challenge 2: Increased Misinformation Our PR industry survey revealed that the second largest challenge was increased misinformation.

PR 62

PR Public Relations Digital Transformation Ethics 62

Valasys

FEBRUARY 17, 2022

“Public Relations is Telling the Truth In a Way People Understand it…80% of the Brand-Building Endeavors of a Business are based on Communications and 20% on the Quality of its Products,” elucidates Maxim in an Exclusive Interview with Valasys Media. Share This Post Shares.

PR 108

PR Effectiveness Public Relations B2B 108

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives.

PR 98

PR Planning Public Relations Marketing Management 98

Stevens & Tate

MAY 24, 2021

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. After all, public relations is about maintaining the integrity of your brand. The following is a breakdown of the differences between inbound marketing and PR and how they can work together. Read more here.

Public Relations 63

Public Relations Inbound Marketing PR Marketing & Strategy 63

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 305

PR SEO Lead Scoring Lead Ranking 305

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Hubspot

APRIL 20, 2018

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. Public relations isn’t an easy profession to define.

Public Relations 101

Public Relations PR Storytelling Press 101

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. PR professionals must exercise transparency and tact when responding to potential crises to maintain trust and credibility.

PR 65

PR Trends Public Relations Transparency 65

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Press releases are a relatively affordable outreach strategy.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

Public Relations 76

Public Relations PR Press Conference 76

Hubspot

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Guess what? Owned Media.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. Brand recognition is a measure of how recognizable your business or brand is to customers. What Is Brand Recognition?

PR 98

PR Brand Identity Branding Loyalty 98

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

Stevens & Tate

FEBRUARY 20, 2020

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda. Target Market.

Public Relations 65

Public Relations Marketing & Strategy Marketing Strategy Paid Search Agency 65

Marketing Craftmanship

NOVEMBER 29, 2013

The relationship between journalists and PR professionals has always been contentious. Reporters claim PR people block their access to sources, and sometimes to the truth. PR counters that journalists often don’t care about facts, or twist them to suit their editorial agenda. In fact, PR may also be better served without them.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Champion Communications

JULY 17, 2023

Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. But what can businesses learn from these shows? That’s right!

PR 62

PR Public Relations Ethics Transparency 62

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

SmartBrief - Marketing

MAY 8, 2024

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. The more time you spend in preparation, the quicker and more effectively you can respond when a crisis does occur. Here are some essential steps to get you started.

Planning 87

Planning Effectiveness Public Relations Copyright 87

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. The PR teams understand the importance, but the higher-ups who approve spend are rightfully hesitant on spending more money in times like these. If your PR slows down or stops, that will send a signal to consumers that you aren’t around anymore.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Oktopost

MARCH 8, 2023

She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. An award-winning media relations executive who advises startups on PR in her free time, Lauren can oftentimes be found working as a digital nomad defining and shaping the next trends in travel.

PR 117

PR Media Transparency Startups 117

ClearVoice

DECEMBER 11, 2018

In this series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories. In part three, publicists share the most effective ways of working with journalists respectfully. . Or rather, ones that are by invite-only.

Public Relations 63

Public Relations Rules PR Press 63

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened. Enter social media.

PR 62

PR Social Media Media Public Relations 62

NuSpark Consulting

JUNE 13, 2014

Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. But among these channels, an important strategy is public relations. Lead generation and PR: Why it matters. Lead generation and PR: Why it matters. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces.

Press 102

Press Startups PR Public Relations 102

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

PR 80

PR Public Relations Branding Brand Identity 80

Walker Sands

MAY 8, 2024

PR and strategic communications continue to underpin many of our client programs at Walker Sands, supporting clients to drive awareness, de-position competitors, create new categories and drive growth. I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR.

PR 52

PR Work Management B2B Thought Leadership Paid Search Agency 52

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

PR 149

PR Public Relations Paid Search Agency Press 149

Bluetext

JUNE 10, 2019

Securing the attention of journalists and editors in the modern media landscape is becoming increasingly difficult as journalists are busy with tighter deadlines, lower budgets, and more news to cover than ever before. Here are four tips for how effective PR professionals improve their relationships with the media: Think before you pitch.

Public Relations 31

Public Relations PR Tips Media 31

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. The effect of that one piece of content can even be reflected in Google search.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167