Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. How can you generate lots of high-quality links in just half an hour per day?

Social Media 20

Social Media Optimization Linkbait Media 20

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. Make sure that social media efforts are sustainable. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 50 Ideas on Using Twitter for Business by Social for Business. For those marketers, reading this announcement is a starting point. These are individual fears (e.g.,

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

APRIL 15, 2010

As I have said before customer service (or supporting existing customers) is the single best place to build your business case for Social Media. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. But great customer service enabled by social is a no brainier. Tweet This!

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

MAY 19, 2010

Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Great customer service enabled by social media is a no brainier and it is the single best place to build your business case for social media! Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Business Continuity. Business is no better off. s Seattle Innovation Symposium, an intense, invitation-only summit of educators and business technology leaders led by Harvardâ??s said Wharton Business School Professor Eric Clemons. Virtualization. Applications. Middleware/EAI. Inventory Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

JANUARY 10, 2010

For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends. Great tips for SEOs who know their craft but may struggle with business development. Share this on del.icio.us.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

AUGUST 2, 2010

This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. Don’t create a business Facebook page without checking out this report. Sherpa’s reporters spend much of their time scouring the business world for marketing case studies.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

APRIL 5, 2010

We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Step Aside, B2Cs: Social Media Is BUSINESS Media. - Marketing Like the Big Boys—Facebook for Small Business , March 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. Despite the fact that 80% of companies with 100 or more employees now use social media in their marketing mix, “only 27% (of business executives) list social business as a top strategic priority.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Savvy

SEPTEMBER 17, 2009

Business Brands Are Engaging. Wall Street Journal –Blogs: 30 blogs –Twitter: Hot news –LinkedIn: Company profile –Facebook: Fan page, cross-posts with Digg. Forrester –Twitter: 70+ analysts plus corporate-level –Blogs: ~25 Blogs –LinkedIn: Company page, recruiting, event marketing –YouTube: ~65 videos.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? More than 700,000 local businesses have active Pages on Facebook. Still don’t think social media is important for marketing your business? 75% of small businesses in the U.S. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? How much do small businesses spend on search engine marketing? Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. Of Business Internet Traffic Goes To Facebook by All Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40