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Wednesday, May 12, 2010
This finding is supported by Forrester’s 2010 Global Marketing Leadership Online Survey which showed 32% of B2B marketers indicated that marketing was seen as (ranked number one) a revenue generator with the company. Digg this! What do Marketer's Measure? Tweet This! Share this on Linkedin. Share this on Facebook.
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Saturday, July 5, 2008
Its based on a research study conducted by Forrester Research. quot; Of 90 enterprise-sized companies withcorporate blogs that Forrester examined, 71 percent of the content was light company or business topics, with only 16 percent injecting"moderate personal insight" and only 13 percent using personalanecdotes." Sheesh.
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Friday, May 21, 2010
This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer. Forrester’s numbers from the same survey confirm the surge toward social where 85% of B2B buyers are using social to help make decisions. And few
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Thursday, April 1, 2010
Digg this! Tags: Community social media april fools Craig Rosenberg eloqua forrester Funnelholic blog Genuis.com Laura Ramos Manticore MarketBright Marketo sales funnel Scott Mersey Sirius Decisions Xerox Sales Cornucopia. The remaining market expansion is left up to inside sales, automatic dialers and Sales 1.0 Tweet This!
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Friday, April 13, 2007
Recent Forrester research found that 80% of companies think they are delivering a superior customer experience. For more insights read these posts by Julie Katz at Forrester: Transforming Employees into Brand Advocates Key Themes From Day One These are only two posts about the goings on at the Forrester Marketing Forum this week.
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Tuesday, June 12, 2007
Elana Anderson from Forrester was the speaker. Another interesting statistic from the webinar is that 82% of database marketers surveyed by Forrester said the biggest missing piece for them is the lack of quality web data. Of the marketing executives Forrester interviewed, 43% now play an integral part in developing company strategy.
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Sunday, August 27, 2006
If you want to know more about what marketing execs think about technology, go read this post by Elana Anderson of Forrester. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Not true.
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Tuesday, September 18, 2007
Laura Ramos posted a question about B2B benchmarks over on the Forrester Marketing Blog and then BJ Morgan posted a question asking why we needed benchmarks over on the Marketing Consortium. Strategic Marketing » September 18, 2007 Do Your Peers Benchmarks Matter? started to answer both and then really thought about it. What did I miss?]
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Monday, August 13, 2007
quot; [December, 2006] Now, Forrester Research has come out with a definition for engagement : " Engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time." Interaction: According to Forrester, this is a measurement of "the more robust actions people take."
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Sunday, July 25, 2010
8220;You can’t walk out your house without bumping into a social-media expert today, said Forrester Analyst Sean Corcoran in a WSJ article. &# The reality is the space is still very much a Wild West.&#. Digg this! The know-nothings. You know who I’m talking about right? Enough has been written about that. billion. Every
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