Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone . Most recently, Marketo just announced their lead management solution.

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I would like to hear about your scoring approaches and what you have done to achieve a common definition of qualified leads with sales. Tags: B2B marketing , lead management , lead scoring :: Add

Wall Street Journal –Blogs: 30 blogs –Twitter: Hot news –LinkedIn: Company profile –Facebook: Fan page, cross-posts with Digg Forrester –Twitter: 70+ analysts plus corporate-level –Blogs: ~25 Blogs –LinkedIn: Company page, recruiting, event marketing –YouTube: ~65 videos Other Twitter Topics:     The Graying of Facebook      Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that  ”social media is just for kids “. 

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. I’m gearing up to write a market overview about this space, so hearing from you early in

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites . Tom About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering

on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.) « previous page | 1 | 2 | 3 | 4 | next page »

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg. How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more?

In the meantime, for tips on managing these new employees and spanning the gaps between them and the Baby Boomers, check out our collection of articles on managing multiple generations in todays workforce. Keywords: Dick Nolan , digital natives , Eric Clemons , Harvard Business School , Prensky , Rob Austin , University of Washington , Wharton You do not have flash or javascript support. Average (1 vote)

recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). agree with the premise of Forrester’s article that we have to start heading toward Enterprise-wide customer data but its not a simple black and white path. A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined!

break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal stuff like Sailing blogs, Avaya blogs and Google alerts on Avaya and our Competitors, Novitaz which is an In-Store Digital Ad Network (who I am a marketing advisor for) as well as a feed of all my Favorite Facebook friends status updates just to