Vidyard

MARCH 22, 2016

A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Shorter is better.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Vidyard

AUGUST 11, 2016

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Who were the winners of each of the 10 categories?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Vidyard

JANUARY 3, 2019

Our SaaS-based emergency communications platform is used by over 4,200 enterprise customers. We help our customers navigate our solutions and troubleshoot problems, some of which become quite complex and situational. But about a year ago, my boss came to me and asked me to explore using video as another channel for customer support.

Video Marketing 94

Video Marketing Enterprise Management Webinar Metrics Youtube 94

Vidyard

JULY 28, 2021

How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. Pick things to focus your time on that are going to generate awareness, educate your customers to prime them for your offering, build demand, create shorter sales cycles, promote a free trial, etc. For the following 17 reasons.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. What are the benefits of using a video library for business?

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

JANUARY 24, 2022

So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Video in Business Benchmark Report Know where you stand, so you can stand out.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Who were the winners of each of the 10 categories?

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

JULY 12, 2021

93% of businesses landed a new customer because of a video on social media. YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. 73% of marketers have landed a new customer from a post on Instagram Stories. YouTube has the best ROI for video content, followed by Facebook and Instagram.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. According to Vidyard’s 2019 Video in Business Benchmark Report , large enterprise organizations created, on average, more than 500 videos each last year.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Vidyard

DECEMBER 17, 2019

Businesses are leveraging how-to videos to grow their brand and earn more customers. The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Who were the winners of each of the 10 categories?

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

OCTOBER 25, 2017

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support. Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Now live on the Sales Feed YouTube channel. Episode 1 is available now.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Vidyard

MAY 21, 2021

These can include things like customer testimonial videos, along with in-depth product demos. Make it easy for them and create a custom CTA that links directly to your calendar. Get a custom demo – If a prospect has watched your entire video, that means they are interested in what you have to say.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

FEBRUARY 1, 2017

As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business. That’s the name of the game in 2017. Think Beyond Video Content.

Small Business Marketing 50

Small Business Marketing Budget Programs Video Marketing Tips 50

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Here are some emotions that different genres typically evoke in videos for business: Cinematic: Big, sweeping, grand, victorious. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. How to Find Background Music for Videos 4.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. According to Vidyard’s 2019 Video in Business Benchmark Report , large enterprise organizations created, on average, more than 500 videos each last year.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Vidyard

JUNE 15, 2016

With Vidyard Engage, customer facing teams can now access, record and send video content directly from Gmail and Microsoft Outlook as easily as attaching a PDF to an email. Today’s customer-facing teams are looking for new ways to capture and maintain the attention spans of their target audiences.

Paid Search Agency 65

Paid Search Agency B2B Sales Video Marketing B2B 65

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Vidyard

OCTOBER 25, 2017

Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

OCTOBER 25, 2017

Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

JUNE 15, 2016

At a time when attention spans are at their shortest, email inboxes are at their fullest, and conversion rates are at their lowest, sales and marketing organizations are looking for new ways to capture and maintain the attention of customers and prospects. And it allows them to identify the videos that resonate most with customers.

Video Marketing 50

Video Marketing Peer-to-peer Business Click Rate 50

Vidyard

MAY 5, 2017

In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. First look to which functions of the business will be using video and whether the assets will be used internally, externally, or both.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

TORONTO, Ontario – February 17, 2016 – Vidyard and Media One Creative today announced a partnership to offer comprehensive video marketing solutions to help businesses drive new levels of engagement in their content and turn viewers into customers. About Vidyard.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

JULY 4, 2019

Wealth management, investment banking, insurance, and banking rely heavily on relationships when conducting business. Digital transformation can have the unintended consequence of inhibiting the relationship customers develop with institutions and advisors, losing the opportunity to forge an emotional connection.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87