Customer Experience Matrix

SEPTEMBER 26, 2013

If you’re a working marketer, you almost surely know this from personal experience. I call their systems Customer Data Platforms and define them as “a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data.” Simply put, marketers need better databases. Details count.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. This has more to do with the degree of personal selling (and after-sale service) than anything else. I also promised a blog post on the topic.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. I personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 4, 2010

The accompanying article suggested the online marketers don’t give personalization a high priority, which supports the theme of my last few posts. As the headline suggests, about three-quarters of the marketers listed personalized email, display advertising and onsite pages as a high priority, but just under half are actually using them.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

APRIL 24, 2008

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. But the majority of businesses have nowhere near the resources needed to manage such systems.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Customer Experience Matrix

FEBRUARY 5, 2012

Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. Let’s start with the basics. Again, it’s more widely available than you might think.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 14, 2019

Consumer Attitudes: Personalization If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. The reality is a bit different and depends greatly on the definition of “personalization”. We’ve just seen that consumer interest in personalization may not be quite as high we thought.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

FEBRUARY 24, 2009

The challenge with all these simple campaigns is the same as the challenge of telling stories at a cocktail party: you have to be sure to tell the right story to the right person at the right time. Marketo’s approach is to trigger campaigns based on specified events or list criteria.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 2, 2010

I’m not saying many of them wouldn’t like to identify each person they interact with, just that this is obviously impossible in most situations. Most would probably prefer to work on customer management – cross sell, upsell and retention – where richer data is available.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 23, 2011

But there's an extra passion at Infusionsoft that I think comes from serving small business people. The company and its clients prefer the term “entrepreneur”; I’ve been toying with “micro-business” as a label. Marketing automation for micro-businesses is fundamentally different from marketing automation for larger firms.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

JANUARY 24, 2018

This means all details associated with purchase transactions, promotion history, Web browsing logs, changes to personal data, etc. The system can access all detailed data associated with each person. Manage Personally Identifiable Information (PII). cross device match”). Persistent data. Individual detail. Persistent ID.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

MARCH 5, 2007

Adding the question-buttons didn’t take very long, so most of my attention went to the more challenging question of whether I could build the One Big Button that identifies business opportunities. Start with the three major divisions in the LTV model: original orders, renewal orders, and cross sell orders.

Cross-Selling 120

Cross-Selling Ad Building Business Acquisitions 120

Customer Experience Matrix

FEBRUARY 7, 2019

Many are seeking to position themselves as early adopters or experts, sensing a big business opportunity. I was told this is much less common in Europe and personally didn’t meet anyone with a martech title. This makes it harder for CDP vendors to sell their products. Separate martech staff is rare.

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Customer Experience Matrix

MAY 27, 2014

By sophisticated, I means that recommendations are based on individual and group behaviors, can aim at upsell, cross sell, top sellers, or personal history; and can be modified based on user-specified rules for exclusions, promoted items, filters such as gender or region, or particular categories.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

MAY 20, 2011

Sadly, one of the technical hiccups meant the DemandCon audience never saw this image, but I personally find it hilarious. He starts by making a plan, which means he identifies the business benefits expected from this project. It’s a cliché but how else can I sell this to Disney? Note the pirate-style headline.):

Marketing Automation Services 120

Marketing Automation Services Training Marketing Automation Enterprise Management 120

Customer Experience Matrix

DECEMBER 2, 2015

This is why you can find dozens of automated products to personalize Web sites but none to automate multi-step campaign design. For example, actions can be classified by broad types (cross sell, upsell, retention, winback, price level, product line, customer support, education, etc.)

Marketing Proposals 120

Marketing Proposals Campaigns Automation Work Management 120

Customer Experience Matrix

AUGUST 2, 2007

The reason is almost silly: I got to thinking about the suggestion in The Power Performance Grid that each person should identify a single measure most important to their success, and recognized that the number of blog posts certainly isn’t mine. Tags: qlikview qliktech software selection business intelligence.

Cross-Selling 120

Cross-Selling Gartner Analysis Distribution 120

Customer Experience Matrix

AUGUST 6, 2007

Let’s look at the cross-sell report I mentioned on Thursday. Since each record relates to the purchase of a single product, a simple cross tab of the input data won’t provide the information we want. When we built the cross sell report for our client, we split results based on the number of total purchases made by each customer.

Examples 120

Examples Cross-Selling User-Generated Content Aggregators 120

Customer Experience Matrix

AUGUST 3, 2007

The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) But while it creates evangelists, it doesn’t give them anything beyond than own personal experience to testify to the product’s value. in a future post.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120

Customer Experience Matrix

OCTOBER 31, 2007

Teradata stressed that it will be investing to create a version of Assetlink that runs on the Teradata database and will sell that under the Teradata brand. Teradata will be selling its own branded version of the Infor product too.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120