Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. They spare no expense on hiring talented writers, editors, photographers, and designers to craft a great piece of content. Cardinal Health already had great content. Fixing the Funnel.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The importance of marketing content in the awareness phase.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. The approach helps your business establish credibility and trust, leading to long-term value and engagement.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Marketing Insider Group

MAY 11, 2021

Today, the competition among businesses is fierce – especially online. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. What is Predictive Marketing Analytics?

Lead Ranking 351

Lead Ranking Analytics Marketing AI Marketing Budget 351

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Both require organizations to create content on topics relevant to the target audience. It should work hand in hand with other content marketing initiatives.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. Content marketing remains obsessed with audience building.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. And before they do, they need to trust your brand as a thought leader in the market.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

KoMarketing Associates

NOVEMBER 1, 2018

Furthermore, what type of ROI are B2B marketers seeing from this tactic? To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. Nurturing is about building human relationships, not just moving leads through a funnel.”.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Convince & Convert

SEPTEMBER 17, 2015

Ritika Puri helps content marketers tell better stories. highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. How to measure content success at all levels of the funnel.

Content Marketing 155

Content Marketing Top of Funnel Paid Search Agency Startups 155

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

BenchmarkONE

AUGUST 13, 2020

There has been significant growth in the field of digital marketing. With growth comes major advantages, which is why it is crucial to have a strong online presence, no matter what business you’re in. However, if you have a small business, you will initially face several problems.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 109

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 109

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. I feel fortunate, from a marketing perspective, that the year has been a good one—all things considered. Doubling down on content.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Kristen Poli, content strategy associate.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . A go-to-market strategy , more than anything, is a plan. GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. That being said, you don’t always have time to create the various kinds of content you should be creating. There are clearly big benefits to these content strategies , but how do you decide which is better to consider for your business?

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? That’s a challenge for many.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. That collaboration is crucial because the content itself is so crucial. It’s one thing to market to a persona.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Customers have always been at the centre of B2C marketing. As an example—.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Hinge Marketing

FEBRUARY 22, 2024

The figure below shows the distribution of these industries in the sample. Participants represented firms of all sizes, and they conducted business in every region of the globe. That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. A/B Testing : This is a critical tool for optimizing your content.

B2B Marketing 64

B2B Marketing Top of Funnel Lead Ranking Planning 64

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

Contently

JUNE 12, 2018

Explaining the particulars of your business to someone who doesn’t work there is tricky. But it’s a necessary step if you want to develop effective content. However, marketers don’t always take this step when working with freelancers. Because everyone who creates content deserves to know its commercial purpose.

ROI 165

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 165