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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. Guest post by Nina Petrov. What are B2B eCommerce Marketing Tactics?

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Customer Churn: What is it and How Can You Avoid It?

BenchmarkONE

There’s an easy way to explain customer churn: it’s when your customers stop buying from you. . Depending on the nature of your company, when a customer stops doing business with you, this can mean canceling their account or subscription, failing to renew a contract, or choosing a competitor for their new needs.

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Using KPIs to measure customer service training and rep performance

Seismic

Customer service training is important for new hires and veteran agents. They both recently started customer service jobs at large, fast-paced companies. In this post, we’ll explain how organizations can implement training and coaching programs, as well as measure their impact on business objectives.

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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. At these intersections, we must think of more detailed KPIs tailored to specific business needs. Business email address Subscribe Processing.

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How to Create an Ideal Customer Profile (ICP)

Zoominfo

Qualified prospects may already be using your competitor or looking for services like yours. It’s different for every business. Get a Demo 2. Product/Service Use: The frequency at which customers use your product or service can go a long way. Get a Demo How do you communicate your value?

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How to Generate Leads for SaaS Businesses from the Experts

Directive Agency

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. It is also worth mentioning that as a business, you always need to make experiments with different channels and lead generation strategies.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it. Here’s the problem: like many classic business concepts, the funnel has become outdated. We’re speaking, of course, of the sales funnel.