Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? What are the Benefits of Case Study Videos?

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running. Finally, and most importantly, existing account engagement surged by a whopping 220%.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. What was their pain?

Case Study 62

Case Study Case Studies PR Studies 62

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. As the owner of Genuine , I write exclusively for B2B fintech companies. Busy executives will thank you for this.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. October 4, 2022. Contact Us.

Case Studies 52

Case Studies Case Study Social Media Studies 52

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Marketing Insider Group

SEPTEMBER 10, 2019

We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions. Here are some employee activation case studies from those who have. Not only that, but the company also cut product release time in half with this empowering way to work. Not this one.

Case Study 145

Case Study Case Studies Activities Studies 145

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. Many consumers will ask friends and family for recommendations or look up online reviews before doing business with a particular brand. Engage through storytelling.

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Biznology

MARCH 9, 2017

In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Like this post?

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

The Lead Agency

MAY 25, 2023

This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. Tell the whole story When writing a case study, avoid only focusing on the outcome. Identify the problem they were facing.

Case Studies 62

Case Studies Case Study Storytelling Studies 62

Go Beyond SEO

NOVEMBER 29, 2021

GoBeyond SEO recently worked with Phoenix Signs , a local signage company in Charlotte, who came to us via referral. The post Website Redesign Case Study: A Phoenix from the Ashes appeared first on Go Beyond. They were unhappy with the site they had as they felt it was outdated and hard to navigate. .

Case Study 78

Case Study Case Studies Studies Marketing Websites 78

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Their company is distinguished by a culture of trust and service, where business is often done on a handshake. Let’s review them now.

Case Studies 75

Case Studies Case Study Studies Buy 75

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Lake One

OCTOBER 11, 2023

This way, marketers can scale the benefits of products and services to speak to the pain points of a conglomerate, small business owner, cash-strapped startup, etc. Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. But here you are, reading this, wondering how scientific journals, Frankenstein, and Obama fall into your business scope. Indeed, people are more willing to believe what your business is selling if there’s evidence behind it.

Case Studies 114

Case Studies Case Study Studies Practices 114

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? What are the Benefits of Case Study Videos?

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Data Cleaning/CRM Appending

DECEMBER 21, 2023

The modern generation of the 21st century witnessed a massive growth of businesses and companies around the globe. Every other day you would find a business lifting its head into existence. The arrival of so many businesses together leveled up the game of the competition.

Case Study 52

Case Study Case Studies Analysis Studies 52

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Fount Media

DECEMBER 15, 2022

The post Case Studies of Successful Healthcare Email Marketing Campaigns appeared first on Business Mailing Lists | Technology User List | Email Marketing Company. With email marketing, you can reach a large number of people with targeted messages that are relevant to their needs.

Case Study 52

Case Study Case Studies Studies Email Marketing 52

Webbiquity

FEBRUARY 25, 2016

As a result, his business flourishes. This is the power of a simple Case Study. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. In doing so, that helps attract new business.

Case Study 52

Case Study Case Studies Studies Work Management 52

Sales Engine

AUGUST 2, 2017

Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). Business to Consumer (B2C).

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Porch Group Media

NOVEMBER 21, 2022

*This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci: Strategus worked with a Home Services company. But it wasn’t a big company. Charlie, tell us what they were trying to solve for and how you helped them. Charlie: I love the story.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Sana Commerce

JULY 16, 2023

In today’s rapidly evolving business environment, B2B businesses and enterprises are seeking innovative solutions to stay competitive and meet customer demands. Composable commerce is one of those solutions that has caught the attention of B2B companies. In this article What is composable commerce?

Case Studies 52

Case Studies Case Study Work Management Enterprise Management 52

Marketing Craftmanship

OCTOBER 14, 2014

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Would a company ever publish examples of its past work that were not portrayed as highly successful?). A prospective client needed to understand exactly how energy derivatives would benefit his company.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Social proof can help create trust and boost your business growth in 2022. They’ll recommend you because they honestly believe you are the best business for the job.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic. Quick Takeaways. SPARK by ADP.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362